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A New Product Growth for Model Consumer Durables

Management science, 2004-12, Vol.50 (12_supplement), p.1825-1832

Bass, Frank M.

2004

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Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.179-195

2007

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Why the Bass Model Fits without Decision Variables

Marketing science (Providence, R.I.), 1994-07, Vol.13 (3), p.203-223

1994

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Impact of a Late Entrant on the Diffusion of a New Product/Service

Journal of marketing research, 2000-05, Vol.37 (2), p.269-278

2000

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Diffusion of New Products: Empirical Generalizations and Managerial Uses

Marketing science (Providence, R.I.), 1995-08, Vol.14 (3_supplement), p.G79-G88

1995

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Comments on "A New Product Growth for Model Consumer Durables The Bass Model"

Management science, 2004-12, Vol.50 (Supplement 12), p.1833-1840

Bass, Frank M

2004

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Generic and Brand Advertising Strategies in a Dynamic Duopoly

Marketing science (Providence, R.I.), 2005-10, Vol.24 (4), p.556-568

2005

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A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

Management science, 1987-09, Vol.33 (9), p.1069-1086

1987

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Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies

International journal of research in marketing, 2006-03, Vol.23 (1), p.93-106

2006

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The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds

Marketing science (Providence, R.I.), 2004, Vol.23 (1), p.109-119

2004

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Optimal Pricing Strategy for New Products

Management science, 1999-12, Vol.45 (12), p.1650-1663

1999

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New Product Diffusion Models in Marketing: A Review and Directions for Research

Journal of marketing, 1990-01, Vol.54 (1), p.1

1990

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Empirical Generalizations and Marketing Science: A Personal View

Marketing science (Providence, R.I.), 1995-01, Vol.14 (3_supplement), p.G6-G19

Bass, Frank M.

1995

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Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

International journal of research in marketing, 2000-12, Vol.17 (4), p.281-305

2000

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A Model of Stochastic Variety-Seeking

Marketing science (Providence, R.I.), 1994-07, Vol.13 (3), p.274-297

1994

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The relationship between purchase regularity and propensity to accelerate

Journal of retailing, 2002-06, Vol.78 (2), p.119-129

2002

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Some History of the TIMS INFORMS College on Marketing as Related to the Development of Marketing Science

Marketing science (Providence, R.I.), 2001-10, Vol.20 (4), p.360-363

Bass, Frank M.

2001

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Optimal pricing in a hazard rate model of demand

Optimal control applications & methods, 2003-07, Vol.24 (4), p.183-196

2003

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Introduction to the Special Issue: Empirical Generalizations in Marketing

Marketing science (Providence, R.I.), 1995-08, Vol.14 (3_supplement), p.G1-G5

1995

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Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Journal of marketing research, 1989-08, Vol.26 (3), p.336

1989

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A New Product Growth for Model Consumer Durables

Management science, 1969-01, Vol.15 (5), p.215-227

Bass, Frank M

1969

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A segment-level hazard approach to studying household purchase timing decisions

Journal of applied econometrics (Chichester, England), 2002-01, Vol.17 (1), p.49-59

2002

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Determining the effects of observed and unobserved heterogeneity on consumer brand choice

Applied stochastic models and data analysis, 1998-06, Vol.14 (2), p.95-115

1998

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Multiple Time Series Analysis of Competitive Marketing Behavior

Journal of business research, 1998-10, Vol.43 (2), p.97-107

1998

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Optimal pricing of successive generations of product advances

International journal of research in marketing, 1993-06, Vol.10 (2), p.185-207

1993

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A New Product Growth for Model Consumer Durables

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Why the Bass Model Fits without Decision Variables

Impact of a Late Entrant on the Diffusion of a New Product/Service

Diffusion of New Products: Empirical Generalizations and Managerial Uses

Comments on "A New Product Growth for Model Consumer Durables The Bass Model"

Generic and Brand Advertising Strategies in a Dynamic Duopoly

A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies

The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds

Optimal Pricing Strategy for New Products

New Product Diffusion Models in Marketing: A Review and Directions for Research

Empirical Generalizations and Marketing Science: A Personal View

Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

A Model of Stochastic Variety-Seeking

The relationship between purchase regularity and propensity to accelerate

Some History of the TIMS INFORMS College on Marketing as Related to the Development of Marketing Science

Optimal pricing in a hazard rate model of demand

Introduction to the Special Issue: Empirical Generalizations in Marketing

Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

A New Product Growth for Model Consumer Durables

A segment-level hazard approach to studying household purchase timing decisions

Determining the effects of observed and unobserved heterogeneity on consumer brand choice

Multiple Time Series Analysis of Competitive Marketing Behavior

Optimal pricing of successive generations of product advances

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