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Guilt and giving: A process model of empathy and efficacy

Psychology & marketing, 2008-01, Vol.25 (1), p.1-23

2008

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Guilt appeals: The mediating effect of responsibility

Psychology & marketing, 2006-12, Vol.23 (12), p.1035-1054

2006

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Social Marketing in Action: Cases from Around the World

1st ed. 2019., 2019

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Introduction to the special issue from the World Social Marketing Conference 2013

Journal of social marketing, 2014-07, Vol.4 (2)

Basil, Debra Z. Basil Michael D

2014

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Factors influencing healthy eating habits among college students: An application of the health belief model

Health marketing quarterly, 2009-04, Vol.26 (2), p.145-164

2009

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Parasocial Interaction and Identification: Social Change Processes for Effective Health Interventions

Health communication, 2010-09, Vol.25 (6-7), p.601-602

2010

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Understanding people's motivations for a long-distance hiking trip

Leisure studies, 2023-03, Vol.42 (2), p.282-295

Basil, Michael D.

2023

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Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors

Health communication, 1995-10, Vol.7 (4), p.345-370

1995

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Social Influence of an International Celebrity: Responses to the Death of Princess Diana

Journal of communication, 2003-12, Vol.53 (4), p.587-605

2003

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Guest editorial: Introduction to the 50th anniversary special issue

Journal of social marketing, 2022-06, Vol.12 (3), p.293-295

Basil, Michael

2022

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The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates

Journal of business research, 2006-04, Vol.59 (4), p.516-523

2006

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Identification as a mediator of celebrity effects

Journal of broadcasting & electronic media, 1996-09, Vol.40 (4), p.478-495

Basil, Michael D.

1996

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The Influence of Famous Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention, and Androstenedione

Journal of health communication, 2003-01, Vol.8 (1), p.41-57

2003

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The marketing market: Matching academic hiring institutions and job candidates

Journal of marketing education, 2008-08, Vol.30 (2), p.138-149

2008

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Cigarette Advertising to Counter New Years Resolutions

Journal of health communication, 2000-04, Vol.5 (2), p.161-174

2000

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Differences in Univariate Values versus Multivariate Relationships: Findings from a Study of Diana, Princess of Wales

Human communication research, 2002-10, Vol.28 (4), p.501-514

2002

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A Comparison of Consumers and Dieticians: Nutrition Focus, Food Choice, and Mental Accounting

Journal of nonprofit & public sector marketing, 2009-01, Vol.21 (3), p.283-297

2009

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Multiple Resource Theory I: Application to Television Viewing

Communication research, 1994-04, Vol.21 (2), p.177-207

BASIL, MICHAEL D.

1994

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Enhancing occupational health and safety in young workers: the role of social marketing

International journal of nonprofit and voluntary sector marketing, 2008-08, Vol.13 (3), p.193-204

2008

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College students' news gratifications, media use, and current events knowledge

Journal of broadcasting & electronic media, 1997-06, Vol.41 (3), p.380-392

1997

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The use of student samples in communication research

Journal of broadcasting & electronic media, 1996-07, Vol.40 (3), p.431-440

Basil, Michael D

1996

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Correction to: Social Marketing in Action

Social Marketing in Action, 2019, p.C1-C1

2019

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Multiple Resource Theory II: Empirical Examination of Modality-Specific Attention to Television Scenes

Communication research, 1994-04, Vol.21 (2), p.208-231

BASIL, MICHAEL D.

1994

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Alcohol and Cigarette Advertising on Billboards: Targeting With Social Cues

Health communication, 1996-01, Vol.8 (2), p.109-129

1996

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The Danger of Cigarette 'Special Placements' in Film and Television

Health communication, 1997-01, Vol.9 (2), p.191-198

Basil, Michael D.

1997

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Guilt and giving: A process model of empathy and efficacy

Guilt appeals: The mediating effect of responsibility

Social Marketing in Action: Cases from Around the World

Introduction to the special issue from the World Social Marketing Conference 2013

Factors influencing healthy eating habits among college students: An application of the health belief model

Parasocial Interaction and Identification: Social Change Processes for Effective Health Interventions

Understanding people's motivations for a long-distance hiking trip

Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors

Social Influence of an International Celebrity: Responses to the Death of Princess Diana

Guest editorial: Introduction to the 50th anniversary special issue

The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates

Identification as a mediator of celebrity effects

The Influence of Famous Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention, and Androstenedione

The marketing market: Matching academic hiring institutions and job candidates

Cigarette Advertising to Counter New Years Resolutions

Differences in Univariate Values versus Multivariate Relationships: Findings from a Study of Diana, Princess of Wales

A Comparison of Consumers and Dieticians: Nutrition Focus, Food Choice, and Mental Accounting

Multiple Resource Theory I: Application to Television Viewing

Enhancing occupational health and safety in young workers: the role of social marketing

College students' news gratifications, media use, and current events knowledge

The use of student samples in communication research

Correction to: Social Marketing in Action

Multiple Resource Theory II: Empirical Examination of Modality-Specific Attention to Television Scenes

Alcohol and Cigarette Advertising on Billboards: Targeting With Social Cues

The Danger of Cigarette 'Special Placements' in Film and Television

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