UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 377

Sortiert nach

Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?

Corporate Communications, 2013-01, Vol.18 (3), p.290-326

2013

Volltextzugriff (PDF)

Corporate brand orientation: Identity, internal images, and corporate identification matters

Journal of business research, 2021-09, Vol.134, p.729-737

2021

Volltextzugriff (PDF)

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Journal of business research, 2014-11, Vol.67 (11), p.2311-2323

2014

Volltextzugriff (PDF)

Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Journal of business ethics, 2011-08, Vol.102 (1), p.1-14

2011

Volltextzugriff (PDF)

Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

European journal of marketing, 2011-09, Vol.45 (9/10), p.1380-1398

2011

Volltextzugriff (PDF)

The dual opening to brand heritage in family businesses

Corporate communications, 2013-01, Vol.18 (3), p.327-346

2013

Volltextzugriff (PDF)

Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights

Journal of business research, 2020-08, Vol.116, p.628-641

2020

Volltextzugriff (PDF)

Design, corporate brand design, and corporate heritage brand design: what are they? what of them?

The journal of brand management, 2023-03, Vol.30 (2), p.97-115

Balmer, John M. T.

2023

Volltextzugriff (PDF)

Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis

Journal of business research, 2021-07, Vol.131, p.673-685

2021

Volltextzugriff (PDF)

Advances in Corporate Branding

1, 2016

Volltextzugriff (PDF)

Managerial corporate brand orientation: explication, significance, and antecedents

The journal of brand management, 2022, Vol.29 (1), p.1-12

Balmer, John M. T.

2022

Volltextzugriff (PDF)

The role of corporate brand image for B2B relationships of logistics service providers in China

Journal of business research, 2020-09, Vol.117, p.850-861

2020

Volltextzugriff (PDF)

Special edition: corporate heritage brand design

The journal of brand management, 2023-03, Vol.30 (2), p.95-96

2023

Volltextzugriff (PDF)

Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning

The journal of brand management, 2023-03, Vol.30 (2), p.170-183

Balmer, John M. T.

2023

Volltextzugriff (PDF)

Quo Vadis Corporate Marketing?

Journal of business research, 2021-09, Vol.134, p.642-646

2021

Volltextzugriff (PDF)

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

California management review, 2012-04, Vol.54 (3), p.6-33

Balmer, John M.T.

2012

Volltextzugriff (PDF)

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

European journal of marketing, 2017-01, Vol.51 (9/10), p.1472-1502

Balmer, John M.T

2017

Volltextzugriff (PDF)

Corporate heritage brands, augmented role identity and customer satisfaction

European journal of marketing, 2017-01, Vol.51 (9/10), p.1510-1521

2017

Volltextzugriff (PDF)

Identity based views of the corporation

European journal of marketing, 2008-09, Vol.42 (9/10), p.879-906

Balmer, John M.T

2008

Volltextzugriff (PDF)

Explicating corporate heritage, corporate heritage brands and organisational heritage

The journal of brand management, 2015-06, Vol.22 (5), p.364-384

2015

Volltextzugriff (PDF)

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

European journal of marketing, 2006-01, Vol.40 (7/8), p.730-741

2006

Volltextzugriff (PDF)

Explicating place identity attitudes, place architecture attitudes, and identification triad theory

Journal of business research, 2020-03, Vol.109, p.321-336

2020

Volltextzugriff (PDF)

Advances in Chinese Brand Management

1, 2016

Volltextzugriff (PDF)

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands

European journal of marketing, 2012-01, Vol.46 (7/8), p.1064-1092

2012

Volltextzugriff (PDF)

Corporate heritage brands: Mead's theory of the past

Corporate communications, 2013-01, Vol.18 (3), p.347-361

2013

Volltextzugriff (PDF)

1 – 25 von 377

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(279)
Mit Volltextzugriff
(361)

Publikationsform

2 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(377)
Japanisch
(16)
Deutsch
(1)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 30 Tagen
(2)
... seit 90 Tagen
(3)

Menü

Weitere Dienste

Einstellungen

Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?

Corporate brand orientation: Identity, internal images, and corporate identification matters

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

The dual opening to brand heritage in family businesses

Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights

Design, corporate brand design, and corporate heritage brand design: what are they? what of them?

Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis

Advances in Corporate Branding

Managerial corporate brand orientation: explication, significance, and antecedents

The role of corporate brand image for B2B relationships of logistics service providers in China

Special edition: corporate heritage brand design

Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning

Quo Vadis Corporate Marketing?

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

Corporate heritage brands, augmented role identity and customer satisfaction

Identity based views of the corporation

Explicating corporate heritage, corporate heritage brands and organisational heritage

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

Explicating place identity attitudes, place architecture attitudes, and identification triad theory

Advances in Chinese Brand Management

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands

Corporate heritage brands: Mead's theory of the past

Suchergebnisse filtern