UB Paderborn / Katalog / Suche / in CDI

The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development

Journal of the Academy of Marketing Science, 2010-06, Vol.38 (3), p.303-325

2010

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The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Journal of the Academy of Marketing Science, 2021-11, Vol.49 (6), p.1244-1266

2021

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Marketing and cross-fertilization

Recherche et applications en marketing (English edition), 2019-09, Vol.34 (3), p.2-4

Aurier, Philippe

2019

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Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Psychology & marketing, 2014-10, Vol.31 (10), p.900-913

2014

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Marketing et fertilisation croisée

Recherche et applications en marketing, 2019-07, Vol.34 (3), p.3-5

Aurier, Philippe

2019

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Marketing et fertilisation croisée

Recherche et applications en marketing, 2019-07, Vol.34 (3), p.3-5

Aurier, Philippe

2019

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The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

Journal of business research, 2020-09, Vol.117, p.163-175

2020

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The Dynamics of Emotions in Movie Consumption: A Spectator-Centred Approach

International journal of arts management, 2015-01, Vol.17 (2), p.5-18

2015

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Developing in-store brand strategies and relational expression through sales promotions

Journal of retailing and consumer services, 2019-03, Vol.47, p.241-250

2019

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The child–brand relationship: social interactions matter

The journal of product & brand management, 2016-01, Vol.25 (1), p.84-97

2016

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Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Journal of retailing and consumer services, 2021-03, Vol.59, p.102386, Article 102386

2021

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Developing in-store brand strategies and relational expression through sales promotions

Journal of retailing and consumer services, 2019-03, Vol.47, p.241-250

2019

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Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents

Marketing letters, 2014-06, Vol.25 (2), p.193-206

2014

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Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector

European journal of marketing, 2012-11, Vol.46 (11/12), p.1602-1627

2012

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Identification and validation of the components of the person-object relationship

Journal of business research, 1996-10, Vol.37 (2), p.127-134

1996

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Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines

Journal of wine economics, 2015-05, Vol.10 (1), p.62-74

2015

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Gamme de produits et fidélisation des consommateurs dans les catégories d’achat fréquent : proposition d’un cadre conceptuel et d’un modèle diagnostic

Décisions Marketing, 2015-06 (78), p.95-112

2015

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Product-lines and consumer loyalty in frequently purchased product categories: proposition of a conceptual framework and a diagnostic model

Décisions marketing, 2015-04, Vol.78, p.95-112

2015

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Gamme de produits et fidélisation des consommateurs dans les catégories d'achat fréquent : proposition d'un cadre conceptuel et d'un modèle diagnostic/Product-lines and consumer loyalty in frequently purchased product categories: Proposition of a conceptual framework and a diagnostic model

Décisions marketing, 2015-04 (78), p.95

2015

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The Decision to Purchase a Bundled Cultural Pass: The Role of Pre-existing Attitudinal and Behavioural Relationships With One Network Member

International journal of arts management, 2019, Vol.21 (2), p.70-82

2019

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Introduction

Revue management & avenir, 2013-11, Vol.N° 64 (6), p.118-120

2013

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Introduction

Revue management & avenir, 2013-09 (64), p.119

2013

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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty

International journal of retail & distribution management, 2011-10, Vol.39 (11), p.810-835

2011

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Impacts of perceived brand relationship orientation on attitudinal loyalty

European journal of marketing, 2012-11, Vol.46 (11/12), p.1602-1627

2012

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Introduction

Revue management & avenir, 2013, Vol.64 (6), p.118-120

2013

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The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Marketing and cross-fertilization

Using Affect-Expectations Theory to Explain the Direction of the Impacts of Experiential Emotions on Satisfaction

Marketing et fertilisation croisée

Marketing et fertilisation croisée

The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

The Dynamics of Emotions in Movie Consumption: A Spectator-Centred Approach

Developing in-store brand strategies and relational expression through sales promotions

The child–brand relationship: social interactions matter

Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Developing in-store brand strategies and relational expression through sales promotions

Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents

Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector

Identification and validation of the components of the person-object relationship

Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines

Gamme de produits et fidélisation des consommateurs dans les catégories d’achat fréquent : proposition d’un cadre conceptuel et d’un modèle diagnostic

Product-lines and consumer loyalty in frequently purchased product categories: proposition of a conceptual framework and a diagnostic model

Gamme de produits et fidélisation des consommateurs dans les catégories d'achat fréquent : proposition d'un cadre conceptuel et d'un modèle diagnostic/Product-lines and consumer loyalty in frequently purchased product categories: Proposition of a conceptual framework and a diagnostic model

The Decision to Purchase a Bundled Cultural Pass: The Role of Pre-existing Attitudinal and Behavioural Relationships With One Network Member

Introduction

Introduction

Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty

Impacts of perceived brand relationship orientation on attitudinal loyalty

Introduction

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