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Musical intelligence: explication, measurement, and implications for consumer behavior

The Journal of consumer marketing, 2014-06, Vol.31 (4), p.278-289

2014

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Student Perceptions of the Flipped Classroom: An Evaluation of Hybrid Pedagogy in the Marketing Classroom

Journal of higher education theory and practice, 2021, Vol.21 (5), p.13-26

2021

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Sonic logos: can sound influence willingness to pay?

The journal of product & brand management, 2012-07, Vol.21 (4), p.275-284

2012

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Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy

The journal of product & brand management, 2005-01, Vol.14 (3), p.163-169

2005

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Building a university brand from within: University administrators' perspectives of internal branding

Services marketing quarterly, 2009-01, Vol.30 (1), p.54-68

2009

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The Brand Recall Index: a metric for assessing value

The Journal of consumer marketing, 2013-07, Vol.30 (5), p.415-426

2013

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Building brand loyalty through individual stock ownership

The journal of product & brand management, 2004-12, Vol.13 (7), p.488-497

2004

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Building brand community membership within organizations: a viable internal branding alternative?

The journal of product & brand management, 2010-06, Vol.19 (3), p.210-217

2010

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Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Journal of marketing for higher education, 2006-10, Vol.16 (1), p.97-114

2006

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Marketing the University to Student-Athletes: Understanding University Selection Criteria

Journal of marketing for higher education, 2004-11, Vol.14 (1), p.23-40

2004

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Analyzing the Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic and Corporate Objectives?

Journal of international education research, 2012-07, Vol.8 (3), p.233-244

2012

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The Business School Undergraduate: An Explorative Study of Exposure to Writing and Secondary Research Terminology

Journal of higher education theory and practice, 2019-09, Vol.19 (4), p.121-128

2019

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SHARED AUTONOMOUS VEHICLE TAXI SERVICES: UNPACKING THE ROUTE TO CONSUMER ADOPTION

Marketing management journal, 2022-10, Vol.32 (2), p.89-108

2022

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The VW Diesel Scandal: A Case of Corporate Commissioned Greenwashing

Journal of organizational psychology, 2018-08, Vol.18 (1), p.23-32

2018

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The VW Diesel Scandal: Engaging Students via Case Research, Analysis, Writing, and Presentation of Findings

Journal of higher education theory and practice, 2017-11, Vol.17 (7), p.10-21

2017

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Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions

Journal of international marketing (East Lansing, Mich.), 1999-03, Vol.7 (1), p.97-105

1999

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SUPPLY CHAIN ALLIANCES: EXPLORING THE DRIVERS OF PERFORMANCE VALUE AND BUYER SATISFACTION

Marketing management journal, 2011-10, Vol.21 (2), p.46-53

2011

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Cross-Functional Business Programs: Critical Design and Development Considerations

American journal of business, 2001-10, Vol.16 (2), p.21-30

2001

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Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions

Journal of marketing theory and practice, 1999-04, Vol.7 (2), p.124-135

1999

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Seminar Format Preferences of the Business Professional

The Journal of continuing higher education, 1995-10, Vol.43 (3), p.16-24

1995

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ENVIRONMENTAL DYNAMICS AND FIRST-MOVER ADVANTAGES IN EMERGING MARKETS

Marketing management journal, 2012-04, Vol.22 (1), p.17-34

2012

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Reengineering and the marketing function: integration of theory and practice

The journal of product & brand management, 1996-06, Vol.5 (3), p.6-23

1996

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NESTLÉ: BRAND ALLIANCES IN DEVELOPING MARKETS

Journal for advancement of marketing education, 2011-07, Vol.18 (1), p.32-38

2011

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Meeting AACSB Assessment Requirements through Peer Evaluations and Rankings in a Capstone Marketing Class

Marketing education review, 2006-03, Vol.16 (1), p.41-46

2006

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Human resource management's role in internal branding an opportunity for crossfunctional brand message synergy

The journal of product & brand management, 2005-05, Vol.14 (3), p.163-169

2005

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Musical intelligence: explication, measurement, and implications for consumer behavior

Student Perceptions of the Flipped Classroom: An Evaluation of Hybrid Pedagogy in the Marketing Classroom

Sonic logos: can sound influence willingness to pay?

Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy

Building a university brand from within: University administrators' perspectives of internal branding

The Brand Recall Index: a metric for assessing value

Building brand loyalty through individual stock ownership

Building brand community membership within organizations: a viable internal branding alternative?

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Marketing the University to Student-Athletes: Understanding University Selection Criteria

Analyzing the Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic and Corporate Objectives?

The Business School Undergraduate: An Explorative Study of Exposure to Writing and Secondary Research Terminology

SHARED AUTONOMOUS VEHICLE TAXI SERVICES: UNPACKING THE ROUTE TO CONSUMER ADOPTION

The VW Diesel Scandal: A Case of Corporate Commissioned Greenwashing

The VW Diesel Scandal: Engaging Students via Case Research, Analysis, Writing, and Presentation of Findings

Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions

SUPPLY CHAIN ALLIANCES: EXPLORING THE DRIVERS OF PERFORMANCE VALUE AND BUYER SATISFACTION

Cross-Functional Business Programs: Critical Design and Development Considerations

Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions

Seminar Format Preferences of the Business Professional

ENVIRONMENTAL DYNAMICS AND FIRST-MOVER ADVANTAGES IN EMERGING MARKETS

Reengineering and the marketing function: integration of theory and practice

NESTLÉ: BRAND ALLIANCES IN DEVELOPING MARKETS

Meeting AACSB Assessment Requirements through Peer Evaluations and Rankings in a Capstone Marketing Class

Human resource management's role in internal branding an opportunity for crossfunctional brand message synergy

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