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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

2015 edition., 2015

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Undergraduate Business Education: It's Time to Think Outside the Box

Journal of education for business, 2013-01, Vol.88 (4), p.202-209

2013

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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Kothari, Vinay

2015

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The Interrelationship Between Environmental Hostility And Entrepreneurial Orientation

Journal of applied business research, 2011-09, Vol.9 (4), p.12

2011

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THE COMPETITIVE POSITION ABROAD OF PRODUCTS AND MARKETING PRACTICES OF THE UNITED STATES, JAPAN, AND SELECTED EUROPEAN COUNTRIES

The Journal of consumer marketing, 1988-04, Vol.5 (4), p.61-68

1988

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Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries

Journal of business research, 1988-11, Vol.17 (3), p.237-248

1988

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Justification and application of path-goal contingency leadership theory to marketing channel leadership

Journal of business research, 1989-12, Vol.19 (4), p.283-292

1989

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Adaptive Communication: The Adaptation of the Seller's Interpersonal Style to the Stage of the Dyad's Relationship and the Buyer's Communication Style

The Journal of personal selling & sales management, 1990-01, Vol.10 (1), p.21-27

1990

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Service Pricing: a Differentiation Premium Approach

The Journal of services marketing, 1989-03, Vol.3 (3), p.25-33

1989

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Symbiotic Logistics

The international journal of logistics management, 1992-07, Vol.3 (2), p.19-30

1992

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Self Concept Research: Problems and Questions

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference, p.207-212

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Value Analysis for Small Manufacturers

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, p.590-590

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Implementing the Marketing Concept: A Case of Change Management

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, p.352-356

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The Relationship between Marketing Orientation and Entrepreneurial Orientation

Entrepreneurship theory and practice, 1991-07, Vol.15 (4), p.49-66

1991

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Acculturation, Ethnic Consumers, and Food Consumption Patterns

Journal of food products marketing, 1994-02, Vol.1 (4), p.61-79

1994

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The Competitive Position Abroad Of Products And Marketing P

The Journal of consumer marketing, 1988-10, Vol.5 (4), p.61

1988

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The quality orientation: An emerging business philosophy?

Review of business, 1995-10, Vol.17 (1), p.7

1995

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The Marketing Concept: Potential Implementation Problems for Not-for-Profit Organizations

Journal of marketing theory and practice, 1993-10, Vol.1 (4), p.17-28

1993

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Different perspectives on the marketing of accounting services

Services marketing quarterly, 1991, Vol.7 (2), p.125-135

1991

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The degree of marketing and entrepreneurial orientations in spinoff and non-spinoff organizations

Journal of business & entrepreneurship, 1992-07, Vol.4 (2), p.67

1992

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An exploratory investigation of expectancy theory in a retail channel: content and concurrent validity

The International review of retail, distribution and consumer research, 1991-01, Vol.1 (2), p.133-148

1991

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Acculturation, ethnic consumers, and food consumption patterns

Journal of food products marketing, 1993, Vol.1 (4), p.61-79

1993

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An exploratory investigation of expectancy theory in a retail channel - content and concurrent validity

The International review of retail, distribution and consumer research, 1991-01, Vol.7 (2), p.133-148

1991

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A Guide to Advertising Planning

ABA bank marketing, 1979-08, Vol.11 (8), p.14

Arnold, Danny R

1979

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Professional services pricing: An extended cost-oriented approach

Services marketing quarterly, 1989, Vol.5 (1), p.29-39

1989

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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Undergraduate Business Education: It's Time to Think Outside the Box

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

The Interrelationship Between Environmental Hostility And Entrepreneurial Orientation

THE COMPETITIVE POSITION ABROAD OF PRODUCTS AND MARKETING PRACTICES OF THE UNITED STATES, JAPAN, AND SELECTED EUROPEAN COUNTRIES

Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries

Justification and application of path-goal contingency leadership theory to marketing channel leadership

Adaptive Communication: The Adaptation of the Seller's Interpersonal Style to the Stage of the Dyad's Relationship and the Buyer's Communication Style

Service Pricing: a Differentiation Premium Approach

Symbiotic Logistics

Self Concept Research: Problems and Questions

Value Analysis for Small Manufacturers

Implementing the Marketing Concept: A Case of Change Management

The Relationship between Marketing Orientation and Entrepreneurial Orientation

Acculturation, Ethnic Consumers, and Food Consumption Patterns

The Competitive Position Abroad Of Products And Marketing P

The quality orientation: An emerging business philosophy?

The Marketing Concept: Potential Implementation Problems for Not-for-Profit Organizations

Different perspectives on the marketing of accounting services

The degree of marketing and entrepreneurial orientations in spinoff and non-spinoff organizations

An exploratory investigation of expectancy theory in a retail channel: content and concurrent validity

Acculturation, ethnic consumers, and food consumption patterns

An exploratory investigation of expectancy theory in a retail channel - content and concurrent validity

A Guide to Advertising Planning

Professional services pricing: An extended cost-oriented approach

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