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The Political Economy Paradigm: Foundation for Theory Building in Marketing

Journal of marketing, 1983, Vol.47 (4), p.44

Arndt, Johan

1983

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On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving

Journal of marketing, 1985-07, Vol.49 (3), p.11-23

Arndt, Johan

1985

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Role of Product-Related Conversations in the Diffusion of a New Product

Journal of marketing research, 1967-08, Vol.4 (3), p.291-295

Arndt, Johan

1967

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Toward a Concept of Domesticated Markets

Journal of marketing, 1979-10, Vol.43 (4), p.69-75

Arndt, Johan

1979

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On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving

Journal of marketing, 1985, Vol.49 (3), p.11

Arndt, Johan

1985

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Role of Product-Related Conversations in the Diffusion of a New Product

Journal of marketing research, 1967-08, Vol.4 (3), p.291

Arndt, Johan

1967

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Toward a Concept of Domesticated Markets

Journal of marketing, 1979, Vol.43 (4), p.69

Arndt, Johan

1979

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The hypothesis of a dominance hierarchy of information sources

Journal of the Academy of Marketing Science, 1981-09, Vol.9 (4), p.337-351

1981

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The Political Economy of Marketing Systems: Reviving the Institutional Approach

Journal of macromarketing, 1981-10, Vol.1 (2), p.36-47

Arndt, Johan

1981

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The Tyranny of Paradigms: The Case for Paradigmatic Pluralism in Marketing

Marketing Theory, 2008, Vol.3, p.220-220

2008

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Paradigms in Consumer Research: A Review of Perspectives and Aapproaches

European journal of marketing, 1986-08, Vol.20 (8), p.23-40

Arndt, Johan

1986

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The Political Economy Paradigm: Foundation for Theory Building in Marketing

Journal of marketing, 1983-10, Vol.47 (4), p.44-54

Arndt, Johan

1983

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The Conceptual Domain of Marketing: Evaluation of Shelby Hunt's Three Dichotomies Model

European journal of marketing, 1982-01, Vol.16 (1), p.27-35

Arndt, Johan

1982

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Paradigms in Consumer Research: A Review of Perspectives and Approaches

European journal of marketing, 1986-01, Vol.20 (8), p.23

Arndt, Johan

1986

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How Broad Should the Marketing Concept Be?

Journal of marketing, 1978-01, Vol.42 (1), p.101-103

Arndt, Johan

1978

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How Broad Should the Marketing Concept Be?: Should it be developed into a full-fledged behavioral science?

Journal of marketing, 1978-01, Vol.42 (1), p.101-103

Arndt, Johan

1978

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Perspectives for a theory of marketing

Journal of business research, 1980-01, Vol.8 (3), p.389-402

Arndt, Johan

1980

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Marketing and the quality of life

Journal of economic psychology, 1981-01, Vol.1 (4), p.283-301

Arndt, Johan

1981

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Laboratory studies and the laboratory paradigm of man: Confessions of an uneasy consumer researcher

Zeitschrift für Verbraucherpolitik, 1977-01, Vol.1 (1), p.32-47

Arndt, Johan

1977

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Temporal Lags in Comparative Retailing

Journal of marketing, 1972-10, Vol.36 (4), p.40-45

Arndt, Johan

1972

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"Family Life Cycle As A Determinant of Size and Composition of Household Expenditures

Advances in consumer research, 1979-01, Vol.6, p.128

Arndt, Johan

1979

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"Comments on Cross-Cultural Consumer Research"

Advances in consumer research, 1978-01, Vol.5, p.705

Arndt, Johan

1978

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Marketing around the World

Journal of marketing, 1981-10, Vol.45 (4), p.150-157

1981

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Rejoinder

Journal of advertising, 1972-03, Vol.1 (1), p.46-47

Arndt, Johan

1972

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Rejoinder

Journal of advertising, 1972-03, Vol.1 (1), p.46-47

Arndt, Johan

1972

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The Political Economy Paradigm: Foundation for Theory Building in Marketing

On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving

Role of Product-Related Conversations in the Diffusion of a New Product

Toward a Concept of Domesticated Markets

On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving

Role of Product-Related Conversations in the Diffusion of a New Product

Toward a Concept of Domesticated Markets

The hypothesis of a dominance hierarchy of information sources

The Political Economy of Marketing Systems: Reviving the Institutional Approach

The Tyranny of Paradigms: The Case for Paradigmatic Pluralism in Marketing

Paradigms in Consumer Research: A Review of Perspectives and Aapproaches

The Political Economy Paradigm: Foundation for Theory Building in Marketing

The Conceptual Domain of Marketing: Evaluation of Shelby Hunt's Three Dichotomies Model

Paradigms in Consumer Research: A Review of Perspectives and Approaches

How Broad Should the Marketing Concept Be?

How Broad Should the Marketing Concept Be?: Should it be developed into a full-fledged behavioral science?

Perspectives for a theory of marketing

Marketing and the quality of life

Laboratory studies and the laboratory paradigm of man: Confessions of an uneasy consumer researcher

Temporal Lags in Comparative Retailing

"Family Life Cycle As A Determinant of Size and Composition of Household Expenditures

"Comments on Cross-Cultural Consumer Research"

Marketing around the World

Rejoinder

Rejoinder

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