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Corporate Claims as Innovator or Market Leader: Impact on Overall Attitude and Quality Perceptions and Transfer to Company Brands

Corporate reputation review, 2004-07, Vol.7 (2), p.147-160

2004

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An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Journal of marketing, 1992-07, Vol.56 (3), p.25-37

1992

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Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Journal of marketing management, 2003-09, Vol.19 (7-8), p.807-834

2003

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Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

Journal of the Academy of Marketing Science, 1994-06, Vol.22 (3), p.244-253

1994

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An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

Journal of marketing, 1995-10, Vol.59 (4), p.34-45

1995

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An Analysis of Patent Length: Encouraging Innovation by Shortening Patent Protection

Journal of macromarketing, 1991-06, Vol.11 (1), p.40-45

Alpert, Frank H.

1991

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An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

Journal of marketing, 1995-10, Vol.59 (4), p.34

1995

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The challenge of obtaining distribution for me-too follower brands

The International review of retail, distribution and consumer research, 1995-01, Vol.5 (2), p.203-217

1995

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Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Journal of marketing management, 2003-08, Vol.19 (7), p.807-834

2003

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Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

Journal of consumer psychology, 2000-10, Vol.9 (4), p.223-229

2000

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Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

Journal of consumer psychology, 2000, Vol.9 (4), p.223-229

2000

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Consumer Brand Confusion: The Prevalence, Cause, and Impact of Misperception of Market Leader and Market Pioneer Brands

Proceedings of the 1997 World Marketing Congress, p.549-549

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An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Journal of marketing, 1992-07, Vol.56 (3), p.25

1992

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The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

Journal of current issues and research in advertising, 1997-03, Vol.19 (1), p.51-65

1997

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The impact of brand entry order into new categories on reseller buying

Alpert, Frank H

1989

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A Circuit Encoding Absolute Cold Temperature in Drosophila

Current biology, 2020-06, Vol.30 (12), p.2275-2288.e5

2020

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Rapid threat assessment in the Drosophila thermosensory system

Nature communications, 2023-11, Vol.14 (1), p.7067-7067, Article 7067

2023

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2014 AHA/ACC/HRS Guideline for the Management of Patients With Atrial Fibrillation: Executive Summary: A Report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and the Heart Rhythm Society

Circulation (New York, N.Y.), 2014-12, Vol.130 (23), p.2071-2104

2014

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2014 AHA/ACC/HRS Guideline for the Management of Patients With Atrial Fibrillation: A Report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and the Heart Rhythm Society

Circulation (New York, N.Y.), 2014-12, Vol.130 (23), p.e199-e267

2014

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Robotic resection of Stage III lung cancer: an international retrospective study

European journal of cardio-thoracic surgery, 2018-11, Vol.54 (5), p.912-919

2018

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Effects of supplemented isoenergetic diets differing in cereal fiber and protein content on insulin sensitivity in overweight humans

The American journal of clinical nutrition, 2011-08, Vol.94 (2), p.459-471

2011

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Effects of supplemented isoenergetic diets differing in cereal fiber and protein content on insulin sensitivity in overweight humans123

The American journal of clinical nutrition, 2011-08, Vol.94 (2), p.459-471

2011

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Redistribution of regional and organ blood volume and effect on cardiac function in relation to upright exercise intensity in healthy human subjects

Circulation (New York, N.Y.), 1990-05, Vol.81 (5), p.1550-1559

1990

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Tibial Component Revision Arthroplasty Using Porous Tantalum Cone for Symptomatic Progressive Periprosthetic Proximal Tibial Ganglion Cyst about All-Polyethylene Tibia Primary Total Knee Replacement: A Case Report and Review of Literature

Journal of orthopaedic case reports, 2024-02, Vol.14 (2), p.131-135

2024

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Corporate Claims as Innovator or Market Leader: Impact on Overall Attitude and Quality Perceptions and Transfer to Company Brands

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

An Analysis of Patent Length: Encouraging Innovation by Shortening Patent Protection

An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

The challenge of obtaining distribution for me-too follower brands

Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

Consumer Brand Confusion: The Prevalence, Cause, and Impact of Misperception of Market Leader and Market Pioneer Brands

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

The impact of brand entry order into new categories on reseller buying

A Circuit Encoding Absolute Cold Temperature in Drosophila

Rapid threat assessment in the Drosophila thermosensory system

2014 AHA/ACC/HRS Guideline for the Management of Patients With Atrial Fibrillation: Executive Summary: A Report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and the Heart Rhythm Society

2014 AHA/ACC/HRS Guideline for the Management of Patients With Atrial Fibrillation: A Report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and the Heart Rhythm Society

Robotic resection of Stage III lung cancer: an international retrospective study

Perspectives on the Future of Ice Nucleation Research: Research Needs and Unanswered Questions Identified from Two International Workshops

Effects of supplemented isoenergetic diets differing in cereal fiber and protein content on insulin sensitivity in overweight humans

Effects of supplemented isoenergetic diets differing in cereal fiber and protein content on insulin sensitivity in overweight humans123

Redistribution of regional and organ blood volume and effect on cardiac function in relation to upright exercise intensity in healthy human subjects

Tibial Component Revision Arthroplasty Using Porous Tantalum Cone for Symptomatic Progressive Periprosthetic Proximal Tibial Ganglion Cyst about All-Polyethylene Tibia Primary Total Knee Replacement: A Case Report and Review of Literature

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