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How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

Journal of consumer psychology, 2012-07, Vol.22 (3), p.443-452

2012

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Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context

The journal of brand management, 2017-10, Vol.24 (5), p.405-422

2017

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Spanish Colonial Period Bricks from Churches in Laguna, Philippines: A Preliminary Chemical Characterisation Using X-ray Diffraction, Energy Dispersive X-ray Fluorescence and Fourier Transform Infrared

Journal of physical science, 2021-01, Vol.32 (2), p.105-124

2021

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Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of "green" products

Journal of consumer behaviour, 2012-09, Vol.11 (5), p.381-390

2012

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How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment

The Journal of consumer research, 1995-12, Vol.22 (3), p.327-343

1995

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A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT ASSESSMENT IN ADVERTISING EXPERIMENTS

Journal of advertising, 2004-07, Vol.33 (2), p.63-73

Allen, Chris T.

2004

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A place for emotion in attitude models

Journal of business research, 2005-04, Vol.58 (4), p.494-499

2005

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An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

Journal of marketing research, 1996-08, Vol.33 (3), p.318

1996

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Teleost fish mount complex clonal IgM and IgT responses in spleen upon systemic viral infection

PLoS pathogens, 2013-01, Vol.9 (1), p.e1003098-e1003098

2013

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A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

The Journal of consumer research, 1992-03, Vol.18 (4), p.493-504

1992

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An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

Journal of marketing research, 1996-08, Vol.33 (3), p.318-328

1996

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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Journal of marketing, 1994-07, Vol.58 (3), p.97-105

1994

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Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates

Advances in Consumer Research, 2008, Vol.35, p.593

2008

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Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–452]

Journal of consumer psychology, 2012-10, Vol.22 (4), p.606-606

2012

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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Journal of marketing, 1994-07, Vol.58 (3), p.97

1994

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A closer look at classical conditioning

The Journal of consumer research, 1985-12, Vol.12 (3), p.301-315

1985

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Does Competitive Clutter in Television Advertising "Interfere" with the Recall and Recognition of Brand Names and Ad Claims?

Marketing letters, 1993-04, Vol.4 (2), p.175-184

1993

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More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting

Journal of marketing research, 1980-11, Vol.17 (4), p.498-502

1980

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The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect

Journal of marketing, 1993-10, Vol.57 (4), p.72-82

1993

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Self-Perception Based Strategies for Stimulating Energy Conservation

The Journal of consumer research, 1982-03, Vol.8 (4), p.381-390

Allen, Chris T.

1982

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Exploring relationship analogues in the brand space

Consumer-Brand Relationships, 2012, p.30-56

1, 2012

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Investigating Deliberative and Spontaneous Inferences As Outcomes of Associative Learning With High Versus Low Contingency Awareness

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research

Journal of marketing research, 1989-02, Vol.26 (1), p.30-43

1989

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Wife's Occupational Status as a Consumer Behavior Construct

The Journal of consumer research, 1981-09, Vol.8 (2), p.189-196

1981

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The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect

Journal of marketing, 1993-10, Vol.57 (4), p.72

1993

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How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context

Spanish Colonial Period Bricks from Churches in Laguna, Philippines: A Preliminary Chemical Characterisation Using X-ray Diffraction, Energy Dispersive X-ray Fluorescence and Fourier Transform Infrared

Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of "green" products

How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment

A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT ASSESSMENT IN ADVERTISING EXPERIMENTS

A place for emotion in attitude models

An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

Teleost fish mount complex clonal IgM and IgT responses in spleen upon systemic viral infection

A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates

Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–452]

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

A closer look at classical conditioning

Does Competitive Clutter in Television Advertising "Interfere" with the Recall and Recognition of Brand Names and Ad Claims?

More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting

The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect

Self-Perception Based Strategies for Stimulating Energy Conservation

Exploring relationship analogues in the brand space

Investigating Deliberative and Spontaneous Inferences As Outcomes of Associative Learning With High Versus Low Contingency Awareness

Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research

Wife's Occupational Status as a Consumer Behavior Construct

The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect

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