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Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus

Data in brief, 2018-12, Vol.21, p.1823-1828

2018

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Magnetic Internal Corrosion Detection Sensor for Exposed Oil Storage Tanks

Sensors (Basel, Switzerland), 2021-04, Vol.21 (7), p.2457

2021

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The nexus between corporate social responsibility and target-based customer citizenship behavior

Journal of sustainable tourism, 2020-12, Vol.28 (12), p.2044-2063

Aljarah, Ahmad

2020

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Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust

FIIB business review, 2024-10, Vol.13 (5), p.570-585

2024

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Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting

International Journal of Hospitality & Tourism Administration, 2022-09, Vol.23 (5), p.1030-1054

Aljarah, Ahmad

2022

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A study on the effect of transformational leadership on job satisfaction: The role of gender, perceived organizational politics and perceived organizational commitment

Management science letters, 2019, Vol.9 (6), p.823-834

2019

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Design Optimization of a Variable Stiffness Actuator for Knee Exoskeleton Application

IEEE access, 2023-01, Vol.11, p.1-1

2023

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Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?

Social responsibility journal, 2021-07, Vol.17 (5), p.631-647

2021

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How Brand Symbolism, Perceived Service Quality, and CSR Skepticism Influence Consumers to Engage in Citizenship Behavior

Sustainability, 2021-06, Vol.13 (11), p.6021

2021

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of marketing communications, 2023-01, Vol.29 (1), p.1-25

2023

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The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach

European journal of innovation management, 2024-05, Vol.27 (5), p.1723-1742

2024

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Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

Sustainability, 2021-02, Vol.13 (4), p.2277

2021

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In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement

Internet research, 2024-10

2024

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Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

Sustainability, 2021-09, Vol.13 (18), p.10266

2021

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The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

European journal of innovation management, 2024-04, Vol.27 (4), p.1160-1181

2024

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Does corporate social responsibility really increase customer relationship quality? A meta-analytic review

Social responsibility journal, 2020-01, Vol.16 (1), p.28-49

2020

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The attribution effects of CSR motivations on brand advocacy: psychological distance matters

The Service industries journal, 2022-06, Vol.42 (7-8), p.583-605

2022

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Deep Learning Approaches for Enhanced Lower-Limb Exoskeleton Control: A Review

IEEE access, 2024-06, p.1-1

2024

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The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination

Journal of promotion management, 2020-11, Vol.26 (7), p.1038-1072

2020

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Make me happy, make it credible – the effect of CSR message framing on online brand engagement

Management decision, 2024-03, Vol.62 (2), p.532-548

2024

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Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing

British food journal (1966), 2024-07, Vol.126 (8), p.3157-3176

2024

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Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity

Journal of marketing communications, 2024-04, p.1-20

2024

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Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

Leisure (Waterloo), 2022-10, Vol.46 (4), p.599-622

2022

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Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination

Journal of promotion management, 2020-06, Vol.26 (4), p.544-568

2020

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Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

Current issues in tourism, 2023-10, Vol.26 (20), p.3397-3410

2023

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Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus

Magnetic Internal Corrosion Detection Sensor for Exposed Oil Storage Tanks

The nexus between corporate social responsibility and target-based customer citizenship behavior

Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust

Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting

A study on the effect of transformational leadership on job satisfaction: The role of gender, perceived organizational politics and perceived organizational commitment

Design Optimization of a Variable Stiffness Actuator for Knee Exoskeleton Application

Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?

How Brand Symbolism, Perceived Service Quality, and CSR Skepticism Influence Consumers to Engage in Citizenship Behavior

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement

Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

Does corporate social responsibility really increase customer relationship quality? A meta-analytic review

The attribution effects of CSR motivations on brand advocacy: psychological distance matters

Deep Learning Approaches for Enhanced Lower-Limb Exoskeleton Control: A Review

The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing

Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity

Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination

Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

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