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Contemporary Issues in Marketing and Consumer Behaviour

Third edition, 2023

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The influence of image interactivity upon user engagement when using mobile touch screens

Computers in human behavior, 2017-12, Vol.77, p.406-412

2017

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Resource configurations for services success in manufacturing companies

Journal of service management, 2015-03, Vol.26 (1), p.97-116

2015

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freethenipple - digital activism and embodiment in the contemporary feminist movement

Consumption, markets and culture, 2019-07, Vol.22 (4), p.337-362

2019

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Networks of Desire: How Technology Increases Our Passion to Consume

The Journal of consumer research, 2017-02, Vol.43 (5), p.659-682

2017

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‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world

Journal of business research, 2018-11, Vol.92, p.474-483

2018

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The role of services in creating brand loyalty for B2B manufacturers

Journal of business research, 2024-03, Vol.174, p.114506, Article 114506

2024

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Zine infrastructures as forms of organizing within feminist social movements

Gender, work, and organization, 2024-05, Vol.31 (3), p.1049-1071

2024

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Re‐ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid‐19

British journal of management, 2022-07, Vol.33 (3), p.1125-1143

2022

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Raising the dead: on brands that go bump in the night

Journal of marketing management, 2021-03, Vol.37 (5-6), p.417-436

2021

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Seeing the big picture in services marketing research: infographics, SEM and data visualisation

The Journal of services marketing, 2015-09, Vol.29 (6/7), p.613-621

2015

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Is Barbie Full of It?

Journal of customer behaviour, 2023-05, Vol.22 (1), p.20-30

2023

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Is Barbie Full of It?

Journal of customer behaviour, 2023-05, Vol.22 (1), p.20-30

2023

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Netnography and design thinking: development and illustration in the vegan food industry

European journal of marketing, 2021-09, Vol.55 (9), p.2491-2514

2021

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Simulating attachment to pure-play fashion retailers

International journal of retail & distribution management, 2012-11, Vol.40 (12), p.975-996

2012

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An old model for a new age: Consumer decision making in participatory digital culture

Journal of customer behaviour, 2015-08, Vol.14 (2), p.127-146

2015

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The Routledge Companion to Consumer Behavior

1st, 2018

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Simulating Attachment to Pure-Play Fashion Retailers

Ashman, Rachel

2012

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Introduction to digital marketing and social media

The Business & Management Collection, 2015-03, Vol.2015 (3), p.e1003953

Ashman, Rachel

2015

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Getting Up-Close and Personal with Influencers: The Promises and Pitfalls of Intimate Netnography

Netnography Unlimited, 2021, Vol.1, p.241-248

1, 2021

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Seeking safety and solidarity through self-documentation: Debating the power of the self(ie) in contemporary feminist culture

The Routledge Companion to Marketing and Feminism, 2022, p.388-400

1, 2022

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Psychoanalysis in Marketing

Contemporary Issues in Marketing and Consumer Behaviour, 2023, p.113-131

3, 2023

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Building Brand Cultures

Contemporary Issues in Marketing and Consumer Behaviour, 2023, p.16-32

3, 2023

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Marketing, Spaces and Places

Contemporary Issues in Marketing and Consumer Behaviour, 2023, p.149-170

3, 2023

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Marketing Inequalities: Feminisms and Intersectionalities

Contemporary Issues in Marketing and Consumer Behaviour, 2023, p.89-112

3, 2023

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Contemporary Issues in Marketing and Consumer Behaviour

The influence of image interactivity upon user engagement when using mobile touch screens

Resource configurations for services success in manufacturing companies

freethenipple - digital activism and embodiment in the contemporary feminist movement

Networks of Desire: How Technology Increases Our Passion to Consume

‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world

The role of services in creating brand loyalty for B2B manufacturers

Zine infrastructures as forms of organizing within feminist social movements

Re‐ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid‐19

Raising the dead: on brands that go bump in the night

Seeing the big picture in services marketing research: infographics, SEM and data visualisation

Is Barbie Full of It?

Is Barbie Full of It?

Netnography and design thinking: development and illustration in the vegan food industry

Simulating attachment to pure-play fashion retailers

An old model for a new age: Consumer decision making in participatory digital culture

The Routledge Companion to Consumer Behavior

Simulating Attachment to Pure-Play Fashion Retailers

Introduction to digital marketing and social media

Getting Up-Close and Personal with Influencers: The Promises and Pitfalls of Intimate Netnography

Seeking safety and solidarity through self-documentation: Debating the power of the self(ie) in contemporary feminist culture

Psychoanalysis in Marketing

Building Brand Cultures

Marketing, Spaces and Places

Marketing Inequalities: Feminisms and Intersectionalities

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