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The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand

International journal of research in marketing, 2017-12, Vol.34 (4), p.872-891

2017

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Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

Journal of international marketing (East Lansing, Mich.), 2022-09, Vol.30 (3), p.72-82

2022

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Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

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Brand advertising competition across economic cycles

International journal of research in marketing, 2024-06, Vol.41 (2), p.325-343

2024

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Governance implications of modularity in sourcing relationships

Journal of the Academy of Marketing Science, 2021-05, Vol.49 (3), p.601-625

2021

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The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001

Journal of marketing research, 2014-04, Vol.51 (2), p.139-152

2014

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GLOBAL AND LOCAL BRANDS: DISTINGUISHING PERCEPTIONS FROM ORIGIN

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 2023-06, Vol.24 (1), p.47-77

OZTURAN, Peren

2023

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Dealing with Socially Responsible Consumers: Studies in Marketing

Bhattacharyya, Jishnu

1, 2023

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Socially Responsible Marketing in Emerging Economies

Dealing with Socially Responsible Consumers, 2023, p.7-32

2023

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Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World

Dealing with Socially Responsible Consumers, 2023, p.3-6

2023

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Social Impact of Brand Activism Initiatives and Insights for Emerging Markets

OPUS Toplum Araştırmaları Dergisi, 2023-09, Vol.20 (55), p.671-686

2023

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Brand Social Responsibility and Activism in the Turkish Context

Business Research Proceedings, 2023-04, p.68-69

2023

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The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand

Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Brand advertising competition across economic cycles

Governance implications of modularity in sourcing relationships

The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001

GLOBAL AND LOCAL BRANDS: DISTINGUISHING PERCEPTIONS FROM ORIGIN

Dealing with Socially Responsible Consumers: Studies in Marketing

Socially Responsible Marketing in Emerging Economies

Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World

Social Impact of Brand Activism Initiatives and Insights for Emerging Markets

Brand Social Responsibility and Activism in the Turkish Context

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