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An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Journal of media economics, 2008-07, Vol.21 (3), p.191-216

2008

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Spectator-based sports team reputation: scale development and validation

International journal of sports marketing & sponsorship, 2015-04, Vol.16 (3), p.52-72

2015

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Understanding podcast users: Consumption motives and behaviors

New media & society, 2022-03, Vol.24 (3), p.684-704

2022

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Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media

Global media and China, 2017-09, Vol.2 (3-4), p.232-250

2017

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Relative advantages of online video platforms and television according to content, technology, and cost-related attributes

First Monday, 2012-10

2012

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Journal of media economics, 2016-10, Vol.29 (4), p.167-180

2016

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Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

New media & society, 2006-10, Vol.8 (5), p.773-800

2006

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Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Journal of media economics, 2005-07, Vol.18 (3), p.183-202

2005

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Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment

International journal on media management (Saint Gall, Switzerland), 2008-02, Vol.10 (1), p.32-45

2008

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Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality

International journal on media management (Saint Gall, Switzerland), 2007-11, Vol.9 (4), p.135-150

2007

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Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Journal of broadcasting & electronic media, 2010-11, Vol.54 (4), p.641-656

2010

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Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Journal of media economics, 2005-04, Vol.18 (2), p.105-107

Chan-Olmsted, Sylvia M.

2005

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Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

Telecommunications policy, 2004-10, Vol.28 (9), p.649-677

2004

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Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Journal of media economics, 1998-01, Vol.11 (3), p.33-46

Chan-Olmsted, Sylvia M.

1998

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Theorizing the Strategic Architecture of a Broadband Television Industry

Journal of media economics, 2003-01, Vol.16 (1), p.3-21

2003

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Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Journal of media economics, 2006-01, Vol.19 (2), p.99-118

2006

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Comparative Effects of Organization-Public Relationships and Product-related Attributes on Brand Attitude

Journal of marketing communications, 2005-09, Vol.11 (3), p.145-170

2005

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The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment

Journal of broadcasting & electronic media, 2002-06, Vol.46 (2), p.300-320

2002

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From On-Air to Online World: Examining the Content and Structures of Broadcast TV Stations' Web Sites

Journalism & mass communication quarterly, 2000-06, Vol.77 (2), p.321-339

2000

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Streaming Video Service Repertoire: Patterns, Drivers, and Decisions

International journal on media management (Saint Gall, Switzerland), 2024-09, p.1-27

2024

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The Emergence of Mobile Virtual Network Operators (MVNOs): An Examination of the Business Strategy in the Global MVNO Market

International journal on media management (Saint Gall, Switzerland), 2008-02, Vol.10 (1), p.10-21

2008

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Content marketing strategy of branded YouTube channels

Journal of media business studies, 2020-10, Vol.17 (3-4), p.294-316

2020

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Perceptions of Branding among Television Station Managers: An Exploratory Analysis

Journal of broadcasting & electronic media, 2001-12, Vol.45 (1), p.75-91

2001

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Mobile News Adoption among Young Adults: Examining the Roles of Perceptions, News Consumption, and Media Usage

Journalism & mass communication quarterly, 2013-03, Vol.90 (1), p.126-147

2013

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Emotional Engagement in a New Marketing Communication Environment

The Handbook of Communication Engagement, 2018, p.421-437

2018

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An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Spectator-based sports team reputation: scale development and validation

Understanding podcast users: Consumption motives and behaviors

Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media

Relative advantages of online video platforms and television according to content, technology, and cost-related attributes

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment

Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality

Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Theorizing the Strategic Architecture of a Broadband Television Industry

Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Comparative Effects of Organization-Public Relationships and Product-related Attributes on Brand Attitude

The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment

From On-Air to Online World: Examining the Content and Structures of Broadcast TV Stations' Web Sites

Streaming Video Service Repertoire: Patterns, Drivers, and Decisions

The Emergence of Mobile Virtual Network Operators (MVNOs): An Examination of the Business Strategy in the Global MVNO Market

Content marketing strategy of branded YouTube channels

Perceptions of Branding among Television Station Managers: An Exploratory Analysis

Mobile News Adoption among Young Adults: Examining the Roles of Perceptions, News Consumption, and Media Usage

Emotional Engagement in a New Marketing Communication Environment

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