UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

An Internet for the People: The Politics and Promise of craigslist

Lingel, Jessa

1, 2020

Volltextzugriff (PDF)

Social Marketing and Advertising in the Age of Social Media

1, 2020

Volltextzugriff (PDF)

A social strategy: how we profit from social media

Piskorski, Mikolaj Jan

STU - Student edition, 2014

Volltextzugriff (PDF)

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Weber, Larry

2nd Edition., 2009

Volltextzugriff (PDF)

Strategic social media: from marketing to social change

1, 2016

Volltextzugriff (PDF)

The social media handbook for financial advisors: how to use Linkedin, Facebook, and Twitter to build and grow your business.

1, 2012

Volltextzugriff (PDF)

Evaluation and Credentialing in Digital Music Communities : Benefits and Challenges for Learning and Assessment

Suhr, H. Cecilia

1, 2014

Volltextzugriff (PDF)

The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95

2020

Volltextzugriff (PDF)

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70

2021

Volltextzugriff (PDF)

Online relationship marketing

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393

2019

Volltextzugriff (PDF)

Consumer shopping behaviour on the Internet: insights from Malaysia

Electronic commerce research, 2013-11, Vol.13 (4), p.477-491

Suki, Norazah Mohd

2013

Volltextzugriff (PDF)

Factors influencing popularity of branded content in Facebook fan pages

European management journal, 2014-12, Vol.32 (6), p.1001-1011

2014

Volltextzugriff (PDF)

Brand strategies in social media

Marketing intelligence & planning, 2014-01, Vol.32 (3), p.328-344

2014

Volltextzugriff (PDF)

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

Volltextzugriff (PDF)

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Information systems research, 2013-03, Vol.24 (1), p.88-107

2013

Volltextzugriff (PDF)

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of marketing, 2010-03, Vol.74 (2), p.71-89

2010

Volltextzugriff (PDF)

Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions

Journal of research in interactive marketing, 2020-06, Vol.14 (2), p.239-268

2020

Volltextzugriff (PDF)

Online Product Opinions: Incidence, Evaluation, and Evolution

Marketing science (Providence, R.I.), 2012-05, Vol.31 (3), p.372-386

2012

Volltextzugriff (PDF)

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability, 2023-02, Vol.15 (3), p.2744

2023

Volltextzugriff (PDF)

Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

Volltextzugriff (PDF)

A method to detect influencers in social networks based on the combination of amplification factors and content creation

PloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596

2022

Volltextzugriff (PDF)

Opposing brand activism: triggers and strategies of consumers’ antibrand actions

European journal of marketing, 2022-12, Vol.56 (13), p.261-284

2022

Volltextzugriff (PDF)

Designing for diagnosticity and serendipity: an investigation of social product-search mechanisms

Information systems research, 2017-06, Vol.28 (2), p.413

2017

Volltextzugriff (PDF)

The Reach and Persuasiveness of Viral Video Ads

Marketing science (Providence, R.I.), 2015-03, Vol.34 (2), p.281-296

Tucker, Catherine E.

2015

Volltextzugriff (PDF)

The Rise of Virtual Communities: In Conversation with Virtual World Pioneers

Atherton, Amber

1, 2023

Volltextzugriff (PDF)

1 – 25 von 9.918

Suche als RSS-Feed

Aktive Filter

ThemaSocial Networks

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(2.697)
Mit Volltextzugriff
(4.794)

Publikationsform

6 weitere anzeigen...

Weniger anzeigen...

Sprache

14 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Marketing
(8.475)
Internet
(6.549)
Web Studies
(2.400)
Consumers
(2.262)
Internet And Social Media Studies
(2.088)
Websites
(1.900)
Advertising
(1.349)
Communication
(1.343)
Social Sciences
(1.322)
Social Media
(1.164)
Management
(1.160)
Digital Marketing
(1.091)
Consumer Behavior
(1.085)
Electronic Commerce
(982)
Business & Economics
(972)
Market Strategy
(960)
Science & Technology
(942)
Online Advertising
(929)
Customers
(921)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

Nexis Uni
(3.158)
ProQuest Dissertations & Theses A&I
(2.535)
Access via Business Source (EBSCOhost)
(2.505)
Ingenta
(1.537)
EZB Electronic Journals Library
(1.337)
IngentaConnect Journals
(1.278)
Publisher or Other Site
(984)
Emerald Management 200
(595)
Springer journals
(321)
MEDLINE
(278)
JSTOR
(224)
Journals@Ovid
(182)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(179)
Sociological Abstracts
(147)
Taylor & Francis Journals
(144)
Taylor & Francis Online
(138)
PAIS Index
(124)
SAGE Journals
(120)
Taylor & Francis
(117)
Applied Social Sciences Index & Abstracts (ASSIA)
(107)

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

New Media Age
(181)
Marketing Week
(134)
Marketing
(109)
Sustainability
(105)
New York Times
(100)
Advertising Age
(98)
Journal Of Research In Interactive Marketing
(66)
Campaign
(65)
B To B
(55)
Journal Of Medical Internet Research
(55)

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

An Internet for the People: The Politics and Promise of craigslist

Social Marketing and Advertising in the Age of Social Media

A social strategy: how we profit from social media

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Strategic social media: from marketing to social change

The social media handbook for financial advisors: how to use Linkedin, Facebook, and Twitter to build and grow your business.

Evaluation and Credentialing in Digital Music Communities : Benefits and Challenges for Learning and Assessment

The future of social media in marketing

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Online relationship marketing

Consumer shopping behaviour on the Internet: insights from Malaysia

Factors influencing popularity of branded content in Facebook fan pages

Brand strategies in social media

Business to business digital content marketing: marketers’ perceptions of best practice

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions

Online Product Opinions: Incidence, Evaluation, and Evolution

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Analysis of content creation in social media by B2B companies

A method to detect influencers in social networks based on the combination of amplification factors and content creation

Opposing brand activism: triggers and strategies of consumers’ antibrand actions

Designing for diagnosticity and serendipity: an investigation of social product-search mechanisms

The Reach and Persuasiveness of Viral Video Ads

The Rise of Virtual Communities: In Conversation with Virtual World Pioneers

Aktive Filter

Suchergebnisse filtern