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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

European journal of innovation management, 2024-03, Vol.27 (3), p.775-799

2024

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Digital marketing activities by Dutch place management partnerships: A resource-based view

Cities, 2022-04, Vol.123, p.103548, Article 103548

2022

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Sustainability, 2021-12, Vol.13 (24), p.13679

2021

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Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

International review of management and marketing, 2024-05, Vol.14 (3), p.18-25

2024

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Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills

World review of entrepreneurship, management, and sustainable development, 2023, Vol.19 (3/4/5), p.178

2023

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Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities

International review of management and marketing, 2024-03, Vol.14 (2), p.13-22

2024

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A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques

Sustainability, 2019, Vol.11 (7), p.2111

2019

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Mapping Research In Digital Marketing : 2007 -2022 Period In Indonesia Context

Quality-Access to Success, 2023-08, Vol.24 (196)

2023

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Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation

Information technology & people (West Linn, Or.), 2024-05, Vol.37 (4), p.1674-1695

2024

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Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

Public health nutrition, 2024-03, Vol.27 (1), p.1-e96, Article e96

2024

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Digital and social media marketing - growing market share for construction SMEs

Construction economics and building, 2021-03, Vol.21 (1), p.65-82

2021

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Mapping digital marketing research in social networks: A short-term bibliometric analysis (2018-2023)

Revista de Ciencias Sociales, 2024, Vol.30 (2), p.15-31

2024

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Neurocomunicación, Neuromarketing y Publicidad: comportamiento del consumidor

Revista latina de comunicación social, 2023 (81)

2023

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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Young consumers, 2024-08, Vol.25 (5), p.607-624

2024

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Online advertisement in a pink-colored market

EPJ data science, 2024-12, Vol.13 (1), p.36-26, Article 36

2024

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Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Quality-Access to Success, 2024-01, Vol.25 (198)

2024

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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340

2021

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Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset

Processes, 2022-10, Vol.10 (10), p.1995

2022

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The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Journal of Indonesian economy and business, 2022-05, Vol.37 (2), p.201-216

2022

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Digital marketing and small and medium-sized enterprises’ business performance in emerging markets

Asia Pacific journal of innovation and entrepreneurship (Online), 2024-09, Vol.18 (3), p.251-269

2024

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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

Sustainability, 2020-02, Vol.12 (3), p.1003

2020

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Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools

International journal of enterprise information systems, 2019-07, Vol.15 (3), p.44-59

2019

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Técnicas para la Clasificación de Sentimientos en Redes Sociales como Apoyo en el Marketing Digital

RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2020-09 (E35), p.167-186

2020

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Digital Marketing Enhancement of Cryptocurrency Websites through Customer Innovative Data Process

Processes, 2022-05, Vol.10 (5), p.960

2022

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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

Digital marketing activities by Dutch place management partnerships: A resource-based view

The role of digital channels in industrial marketing communications

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills

Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities

A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques

Mapping Research In Digital Marketing : 2007 -2022 Period In Indonesia Context

Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation

Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

Digital and social media marketing - growing market share for construction SMEs

Mapping digital marketing research in social networks: A short-term bibliometric analysis (2018-2023)

Neurocomunicación, Neuromarketing y Publicidad: comportamiento del consumidor

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Online advertisement in a pink-colored market

Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset

The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Digital marketing and small and medium-sized enterprises’ business performance in emerging markets

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools

Técnicas para la Clasificación de Sentimientos en Redes Sociales como Apoyo en el Marketing Digital

Digital Marketing Enhancement of Cryptocurrency Websites through Customer Innovative Data Process

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