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Handbook of Research Methods in Consumer Psychology

1, 2019

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Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory

Journal of consumer psychology, 2006, Vol.16 (4), p.391-403

2006

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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

Journal of consumer psychology, 2002, Vol.12 (2), p.133-147

2002

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On the consequences of priming: Assimilation and contrast effects

Journal of experimental social psychology, 1983-07, Vol.19 (4), p.323-340

1983

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Consequences of Priming: Judgment and Behavior

Journal of personality and social psychology, 1986-12, Vol.51 (6), p.1106-1115

1986

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An Examination of the Effects of Information Consistency and Distinctiveness in a Reference-Price Advertisement Context

Journal of applied social psychology, 1993-12, Vol.23 (24), p.2074-2092

1993

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The role of prior knowledge and missing information in multiattribute evaluation

Organizational behavior and human decision processes, 1992-02, Vol.51 (1), p.76-91

1992

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Common Concerns with MTurk as a Participant Pool: Evidence and Solutions

Handbook of Research Methods in Consumer Psychology, 2019, p.319-337

1, 2019

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Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object

Journal of personality and social psychology, 1983-04, Vol.44 (4), p.723-735

1983

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On Avoiding the Fate of the League of Semi-Superheroes: Consumer Psychology and Heroic Research

Journal of consumer psychology, 2003, Vol.13 (4), p.362-365

Herr, Paul M.

2003

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The feature-positive effect in the self-perception process: Does not doing matter as much as doing?

Journal of personality and social psychology, 1982-03, Vol.42 (3), p.404-411

1982

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Experimental Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology, 2019, p.3-16

1, 2019

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Attitude accessibility following a self-perception process

Journal of personality and social psychology, 1984-08, Vol.47 (2), p.277-286

1984

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Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia

Handbook of Research Methods in Consumer Psychology, 2019, p.338-357

1, 2019

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Integrating Effects and Theory in Research and Application

Handbook of Research Methods in Consumer Psychology, 2019, p.419-437

1, 2019

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Surveys, Experiments, and the Psychology of Self-Report

Handbook of Research Methods in Consumer Psychology, 2019, p.17-40

1, 2019

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Eye Tracking Methodology for Research in Consumer Psychology

Handbook of Research Methods in Consumer Psychology, 2019, p.276-292

1, 2019

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Designing and Interpreting Replication Studies in Psychological Research

Handbook of Research Methods in Consumer Psychology, 2019, p.483-507

1, 2019

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Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory

Handbook of Research Methods in Consumer Psychology, 2019, p.93-103

1, 2019

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Contemporary Methods in Consumer Goal Pursuit and Emotion Research

Handbook of Research Methods in Consumer Psychology, 2019, p.208-240

1, 2019

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Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations

Handbook of Research Methods in Consumer Psychology, 2019, p.373-384

1, 2019

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Text Analysis in Consumer Research: An Overview and Tutorial

Handbook of Research Methods in Consumer Psychology, 2019, p.385-402

1, 2019

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Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story

Handbook of Research Methods in Consumer Psychology, 2019, p.458-482

1, 2019

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Digital and Social Media Research

Handbook of Research Methods in Consumer Psychology, 2019, p.358-370

1, 2019

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Methods of Public Influence

Handbook of Research Methods in Consumer Psychology, 2019, p.192-207

1, 2019

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Handbook of Research Methods in Consumer Psychology

Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory

An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

On the consequences of priming: Assimilation and contrast effects

Consequences of Priming: Judgment and Behavior

An Examination of the Effects of Information Consistency and Distinctiveness in a Reference-Price Advertisement Context

The role of prior knowledge and missing information in multiattribute evaluation

Common Concerns with MTurk as a Participant Pool: Evidence and Solutions

Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object

On Avoiding the Fate of the League of Semi-Superheroes: Consumer Psychology and Heroic Research

The feature-positive effect in the self-perception process: Does not doing matter as much as doing?

Experimental Research Methods in Consumer Psychology

Attitude accessibility following a self-perception process

Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia

Integrating Effects and Theory in Research and Application

Surveys, Experiments, and the Psychology of Self-Report

Eye Tracking Methodology for Research in Consumer Psychology

Designing and Interpreting Replication Studies in Psychological Research

Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory

Contemporary Methods in Consumer Goal Pursuit and Emotion Research

Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations

Text Analysis in Consumer Research: An Overview and Tutorial

Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story

Digital and Social Media Research

Methods of Public Influence

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