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Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

The Journal of consumer research, 2015-04, Vol.41 (6), p.1412-1425

2015

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Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

Journal of business ethics, 2014-09, Vol.124 (1), p.101-115

2014

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CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique

Journal of business ethics, 2016-08, Vol.137 (1), p.173-193

2016

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Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Journal of business ethics, 2014-12, Vol.125 (2), p.253-265

2014

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Consumer Responses to Corporate Social Responsibility (CSR) in China

Journal of business ethics, 2011-06, Vol.101 (2), p.197-212

2011

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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of business ethics, 2012-01, Vol.105 (1), p.69-81

2012

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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Journal of marketing research, 2012-12, Vol.49 (6), p.910-927

2012

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"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Journal of business ethics, 2011-12, Vol.104 (4), p.449-460

2011

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How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Journal of business ethics, 2014-11, Vol.125 (1), p.75-86

2014

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Choice of Cause in Cause-Related Marketing

Journal of marketing, 2012-07, Vol.76 (4), p.126-139

2012

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Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Journal of marketing, 2011-07, Vol.75 (4), p.166-182

Sheth, Jagdish N.

2011

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When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

The Journal of consumer research, 2014-10, Vol.41 (3), p.823-839

2014

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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Journal of marketing, 2011-11, Vol.75 (6), p.5-23

2011

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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

Journal of marketing, 2010-01, Vol.74 (1), p.65-79

2010

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of marketing, 2012-09, Vol.76 (5), p.18-32

2012

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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Journal of business ethics, 2009-01, Vol.84 (1), p.65-78

2009

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The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

The Journal of consumer research, 2011-02, Vol.37 (5), p.775-790

2011

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CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of business ethics, 2011-06, Vol.100 (4), p.673-688

2011

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Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

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The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Journal of business ethics, 2012-08, Vol.109 (2), p.189-201

Hsu, Ker-Tah

2012

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Ethnographic Stories for Market Learning

Journal of marketing, 2013-07, Vol.77 (4), p.1-16

2013

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Strengthening Stakeholder–Company Relationships through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of business ethics, 2009-01, Vol.85 (Suppl 2), p.257-272

2009

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"Too Good to Be True!". The Effectiveness of CSR History in Countering Negative Publicity

Journal of business ethics, 2009-04, Vol.85 (Suppl 2), p.273-283

2009

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How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication

Journal of business ethics, 2011-08, Vol.102 (1), p.15-28

2011

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Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique

Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Consumer Responses to Corporate Social Responsibility (CSR) in China

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Reinventing Marketing to Manage the Environmental Imperative

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Choice of Cause in Cause-Related Marketing

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Customer Engagement: Exploring Customer Relationships Beyond Purchase

The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Ethnographic Stories for Market Learning

Strengthening Stakeholder–Company Relationships through Mutually Beneficial Corporate Social Responsibility Initiatives

"Too Good to Be True!". The Effectiveness of CSR History in Countering Negative Publicity

How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication

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