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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies

1, 2022

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On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Journal of marketing research, 2012-08, Vol.49 (4), p.551-563

2012

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Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

Psychology & marketing, 2023-08, Vol.40 (8), p.1521-1538

2023

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Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

The Journal of consumer affairs, 2012-03, Vol.46 (1), p.157-169

2012

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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

The journal of brand management, 2015-01, Vol.22 (1), p.1-19

2015

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The Influence of Word-Of-Mouth Referral on Consumers’ Purchase Intention: Experimental Evidence from WeChat

Sustainability, 2021-01, Vol.13 (2), p.645

2021

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The impact of electronic entrepreneur-related word of mouth on brand evaluation

The journal of brand management, 2020-09, Vol.27 (5), p.579-592

2020

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The impact of disgust on consumers’ purchase intentions: an empirical assessment

The Journal of consumer marketing, 2018-01, Vol.35 (1), p.105-115

2018

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Framing green marketing messages for museums and art galleries: an empirical research in Italy

Current issues in tourism, 2021-07, Vol.24 (14), p.1952-1957

2021

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Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context

Arts and the market, 2022-02, Vol.12 (1), p.17-31

2022

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Consumer satisfaction in performing arts: an empirical investigation into Romanian theatres

Arts and the market, 2021-10, Vol.11 (3), p.217-239

2021

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Perceived images and vocations of local territorial systems: implications for place branding strategies

The journal of product & brand management, 2015-05, Vol.24 (3), p.287-302

2015

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Luxury advertising and recognizable artworks

European journal of marketing, 2017-11, Vol.51 (11/12), p.2192-2206

2017

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Assessing the strategic needs of local territorial systems (LTSs): The case of a southern Italian province

Journal of Place Management and Development, 2018-10, Vol.11 (4), p.463-491

2018

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Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation

Italian Journal of Marketing, 2020, Vol.2020 (1), p.25-47

2020

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Effects of geographical university names on users' perceptions

The journal of brand management, 2012-01, Vol.19 (4), p.344-357

2012

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The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach

International review of economics, 2010-03, Vol.57 (1), p.79-102

2010

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Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence

Italian Journal of Marketing, 2024-09, Vol.2024 (3), p.287-309

2024

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Nature and antecedents of a marketing approach according to Italian SME entrepreneurs

International journal of entrepreneurial behaviour & research, 2011-07, Vol.17 (4), p.342-360

2011

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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

The Influence of Word-Of-Mouth Referral on Consumers’ Purchase Intention: Experimental Evidence from WeChat

The impact of electronic entrepreneur-related word of mouth on brand evaluation

The impact of disgust on consumers’ purchase intentions: an empirical assessment

Framing green marketing messages for museums and art galleries: an empirical research in Italy

Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context

Consumer satisfaction in performing arts: an empirical investigation into Romanian theatres

Perceived images and vocations of local territorial systems: implications for place branding strategies

Luxury advertising and recognizable artworks

Assessing the strategic needs of local territorial systems (LTSs): The case of a southern Italian province

Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation

Effects of geographical university names on users' perceptions

The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach

Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence

Nature and antecedents of a marketing approach according to Italian SME entrepreneurs

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