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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Journal of the Academy of Marketing Science, 2011-10, Vol.39 (5), p.736-756

2011

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Leveraging firm-level marketing capabilities with marketing employee development

Journal of business research, 2011-10, Vol.64 (10), p.1074-1081

2011

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Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Journal of the Academy of Marketing Science, 2015, Vol.43 (1), p.136-136

2015

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Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators

Journal of marketing education, 2013-08, Vol.35 (2), p.107-118

2013

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Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Journal of business ethics, 2018-02, Vol.147 (3), p.679-692

2018

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Girl power and word-of-mouth behavior in the flourishing sports market

The Journal of consumer marketing, 2005-08, Vol.22 (5), p.257-264

2005

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Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence

Journal of the Academy of Marketing Science, 2001-10, Vol.29 (4), p.391-404

2001

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Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

Journal of business ethics, 2000-02, Vol.23 (3), p.237-248

2000

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Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation

Journal of business ethics, 2010-08, Vol.95 (2), p.239-257

2010

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The Web as a Medium: An Exploratory Comparison of Internet Users versus Newspaper Readers

Journal of marketing theory and practice, 2002-01, Vol.10 (1), p.1-10

2002

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Promoting leisure services: economic and emotional aspects of consumer response

The Journal of services marketing, 1998-06, Vol.12 (3), p.209-222

1998

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The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements

Journal of advertising, 1994-09, Vol.23 (3), p.31-41

1994

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Potential Challenges the Internet Brings to the Agency-Advertiser Relationship

Journal of advertising research, 2000-07, Vol.40 (4), p.7-16

2000

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Establishing ethical boundaries for service providers: a narrative approach

The Journal of services marketing, 1997-08, Vol.11 (4), p.265-277

1997

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Adapting to diverse customers: A training matrix for international marketers

Industrial marketing management, 1996-09, Vol.25 (5), p.373-383

1996

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Ethical and societal issues in marketing and business

Journal of business ethics, 2000-02, Vol.23 (3), p.235-337

2000

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Advertiser perceptions of the Internet as a marketing communications tool

Journal of advertising research, 1998-03, Vol.38 (2), p.17

1998

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Building and assessing cultural diversity awareness in salespeople: A framework for adaptive selling

Bush, Victoria Davies

1994

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ProQuest

Book reviews

The Journal of Personal Selling & Sales Management, 1993, Vol.13 (3), p.93

1993

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A quality tool for health insurers

Marketing health services, 1996-12, Vol.16 (4), p.30

1996

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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Leveraging firm-level marketing capabilities with marketing employee development

Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Girl power and word-of-mouth behavior in the flourishing sports market

Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence

Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation

The Web as a Medium: An Exploratory Comparison of Internet Users versus Newspaper Readers

Promoting leisure services: economic and emotional aspects of consumer response

The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements

Potential Challenges the Internet Brings to the Agency-Advertiser Relationship

Establishing ethical boundaries for service providers: a narrative approach

Adapting to diverse customers: A training matrix for international marketers

Ethical and societal issues in marketing and business

Advertiser perceptions of the Internet as a marketing communications tool

Building and assessing cultural diversity awareness in salespeople: A framework for adaptive selling

Book reviews

A quality tool for health insurers

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