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Effects of package visuals and haptics on brand evaluations

European journal of marketing, 2013-01, Vol.47 (1/2), p.198-217

2013

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Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

Journal of marketing theory and practice, 2010-01, Vol.18 (1), p.23-40

2010

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Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

Journal of business ethics, 2017-01, Vol.140 (1), p.161-173

2017

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Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

Journal of retailing, 2014-12, Vol.90 (4), p.524-537

2014

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Brand narratives: Content and consequences among heritage brands

Psychology & marketing, 2021-11, Vol.38 (11), p.1867-1880

2021

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Understanding German Consumers’ Intention to Adopt COVID-19 Infection Prevention Measures: A Moral Decoupling Perspective

Business & society, 2024-04, Vol.63 (4), p.988-1029

2024

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Store-evoked affect, personalities, and consumer emotional attachments to brands

Journal of business research, 2010-11, Vol.63 (11), p.1202-1208

2010

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Brand heritage on Twitter: a text-mining stereotype content perspective

The journal of product & brand management, 2024-04, Vol.33 (3), p.370-384

2024

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The role of discrete positive emotions in consumer response to place-of-origin

European journal of marketing, 2020-04, Vol.54 (4), p.909-934

2020

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Trust during retail encounters: A touchy proposition

Journal of retailing, 2013-09, Vol.89 (3), p.301-314

2013

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Shopping experiences in visually complex environments: a self-regulation account

Journal of service management, 2016-04, Vol.27 (2), p.194-217

2016

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Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

Journal of business research, 2014-06, Vol.67 (6), p.1154-1161

2014

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The Accuracy of Design-based Judgments: A Constructivist Approach

Journal of retailing, 2012-09, Vol.88 (3), p.421-436

2012

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Consumers’ brand identity complexity: conceptualization and predictive ability

European journal of marketing, 2017-01, Vol.51 (2), p.304-323

2017

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Agreement by design: The effect of visual harmony on responses to surveys

Journal of consumer behaviour, 2020-03, Vol.19 (2), p.196-207

2020

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Seeing faces: The role of brand visual processing and social connection in brand liking

European journal of social psychology, 2017-04, Vol.47 (3), p.348-361

2017

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Servicescape interior design and consumers' personality impressions

The Journal of services marketing, 2012-05, Vol.26 (3), p.194-203

2012

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CONSUMER RESPONSE TO SEX ROLE PORTRAYALS IN ADVERTISEMENTS: Effects of Incongruity and Prejudices on Emotions and Attitudes

Journal of advertising, 2003-12, Vol.32 (4), p.77-89

2003

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Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Journal of international marketing (East Lansing, Mich.), 2009-01, Vol.17 (1), p.30-57

2009

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Nostalgic brands as mood boosters

The journal of brand management, 2012-06, Vol.19 (8), p.666-679

2012

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The role of consumer ethnocentrism in food product evaluation

Agribusiness (New York, N.Y.), 2003-03, Vol.19 (2), p.137-153

2003

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Intrapersonal Variation in Consumer Susceptibility to Normative Influence: Toward a Better Understanding of Brand Choice Decisions

The Journal of social psychology, 2008-08, Vol.148 (4), p.423-448

2008

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Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited

Journal of marketing theory and practice, 2007-07, Vol.15 (3), p.219-233

2007

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Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time

Journal of business ethics, 2023-02, Vol.182 (4), p.1129-1154

2023

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Men's and women's responses to sex role portrayals in advertisements

International journal of research in marketing, 2004-03, Vol.21 (1), p.77-88

2004

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Effects of package visuals and haptics on brand evaluations

Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

Brand narratives: Content and consequences among heritage brands

Understanding German Consumers’ Intention to Adopt COVID-19 Infection Prevention Measures: A Moral Decoupling Perspective

Store-evoked affect, personalities, and consumer emotional attachments to brands

Brand heritage on Twitter: a text-mining stereotype content perspective

The role of discrete positive emotions in consumer response to place-of-origin

Trust during retail encounters: A touchy proposition

Shopping experiences in visually complex environments: a self-regulation account

Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

The Accuracy of Design-based Judgments: A Constructivist Approach

Consumers’ brand identity complexity: conceptualization and predictive ability

Agreement by design: The effect of visual harmony on responses to surveys

Seeing faces: The role of brand visual processing and social connection in brand liking

Servicescape interior design and consumers' personality impressions

CONSUMER RESPONSE TO SEX ROLE PORTRAYALS IN ADVERTISEMENTS: Effects of Incongruity and Prejudices on Emotions and Attitudes

Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Nostalgic brands as mood boosters

The role of consumer ethnocentrism in food product evaluation

Intrapersonal Variation in Consumer Susceptibility to Normative Influence: Toward a Better Understanding of Brand Choice Decisions

Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited

Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time

Men's and women's responses to sex role portrayals in advertisements

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