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The interface between account planning and media planning - a practitioner perspective

Marketing intelligence & planning, 2003-12, Vol.21 (7), p.440-445

Collin, Will

2003

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Perfect combos

Direct (Stamford, Conn.), 1995-06, Vol.7 (6), p.69

Egol, Len

1995

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Trade body supergroup 'not needed'

Campaign, 2002-12, p.09-09

Tylee, John

2002

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Morphing Banner Advertising

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46

2014

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The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International journal of information management, 2014-04, Vol.34 (2), p.65-73

2014

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Science communication reconsidered

Nature biotechnology, 2009-06, Vol.27 (6), p.514-518

2009

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The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Marketing science (Providence, R.I.), 2015-09, Vol.34 (5), p.627-645

2015

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Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

Davis, Christine

1, 2016

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Predicting customer’s gender and age depending on mobile phone data

Journal of big data, 2019-02, Vol.6 (1), p.1-16, Article 18

2019

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Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative

Journal of business ethics, 2017-04, Vol.142 (1), p.71-82

2017

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Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management

Marketing science (Providence, R.I.), 2018-09, Vol.37 (5), p.793-811

2018

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International protection of standard essential patents

Technological forecasting & social change, 2019-02, Vol.139, p.75-86

2019

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Mass media campaigns and the 'file drawer problem': A mixed methods study of how to avoid campaign failure

PloS one, 2024-04, Vol.19 (4), p.e0294372-e0294372

2024

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Employee-level open innovation in emerging markets: linking internal, external, and managerial resources

Journal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.891-913

2020

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Service innovation practices and customer loyalty in the telecommunication industry

PloS one, 2023-03, Vol.18 (3), p.e0282588-e0282588

2023

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Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

Information systems research, 2012-06, Vol.23 (2), p.418-435

2012

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Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

Marketing science (Providence, R.I.), 2018-11, Vol.37 (6), p.953-969

2018

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Service Quality Variability and Termination Behavior

Management science, 2015-11, Vol.61 (11), p.2739-2759

2015

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Marketing Analytics for Analyzing Social Media and Branding Efforts of Indian Telecom Operators

International journal of cloud applications and computing, 2022, Vol.12 (1), p.1-18

2022

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Antecedents of trust, corporate image, and switching costs: a case in telecommunication services in the Kurdistan region of Iraq

International journal of mobile communications, 2021-01, Vol.19 (1), p.53

2021

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Behavior-Based Quality Discrimination

Manufacturing & service operations management, 2021-03, Vol.23 (2), p.425-436, Article msom.2019.0847

Li, Krista J.

2021

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The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry

Contemporary economics, 2022-12, Vol.16 (4), p.424-442

2022

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The Influence of Electronic Word of Mouth (eWOM) Communications on Citizens' Adoption of Mobile Government Services

International journal of electronic government research, 2022-01, Vol.18 (1), p.1-21

2022

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Deep Churn Prediction Method for Telecommunication Industry

Sustainability, 2023-03, Vol.15 (5), p.4543

2023

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Digital Personal Storytelling of Union Supporters and Opponents in Neoliberal Organizational Settings

International journal of communication (Online), 2023-01, Vol.17, p.5481

Lazar, Tamar

2023

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The interface between account planning and media planning - a practitioner perspective

Perfect combos

Trade body supergroup 'not needed'

Morphing Banner Advertising

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

Science communication reconsidered

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

Predicting customer’s gender and age depending on mobile phone data

Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative

Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management

International protection of standard essential patents

Mass media campaigns and the 'file drawer problem': A mixed methods study of how to avoid campaign failure

Employee-level open innovation in emerging markets: linking internal, external, and managerial resources

Service innovation practices and customer loyalty in the telecommunication industry

Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

Service Quality Variability and Termination Behavior

Marketing Analytics for Analyzing Social Media and Branding Efforts of Indian Telecom Operators

Antecedents of trust, corporate image, and switching costs: a case in telecommunication services in the Kurdistan region of Iraq

Behavior-Based Quality Discrimination

The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry

The Influence of Electronic Word of Mouth (eWOM) Communications on Citizens' Adoption of Mobile Government Services

Deep Churn Prediction Method for Telecommunication Industry

Digital Personal Storytelling of Union Supporters and Opponents in Neoliberal Organizational Settings

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