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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Boustani, Ghalia

1, 2021

Volltextzugriff (PDF)

Cooperative advertising, pricing strategy and firm performance in the e-marketing age

Journal of the Academy of Marketing Science, 2010-08, Vol.38 (4), p.510-519

Yan, Ruiliang

2010

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Contemporary Issues in Social Media Marketing

1, 2018

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Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

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Diverse and emotional: Facebook content strategies by Spanish hotels

Information technology & tourism, 2020-03, Vol.22 (1), p.53-74

2020

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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth

Zaraket, Sarah

1, 2021

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Influencer: The Science Behind Swaying Others

1st, 2021

Volltextzugriff (PDF)

Influencer Marketing: Building Brand Communities and Engagement

1st edition, 2021

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Clustering social networks using ant colony optimization

Operational research, 2013-04, Vol.13 (1), p.47-65

2013

Volltextzugriff (PDF)

The Dark Side of CRM: Customers, Relationships and Management

1, 2015

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Krankenkassenmarketing in Online-Communities: Eine Feasibility-Studie am Beispiel von studiVZ

Dressler, Matthias

1. Aufl., 2010

Volltextzugriff (PDF)

Brand Avatar: Translating Virtual World Branding into Real World Success

de Mesa, Alycia

1, 2009

Volltextzugriff (PDF)

Digital Advertising: Theory and Research

Third edition., 2017

Volltextzugriff (PDF)

Strategic social media: from marketing to social change

1, 2016

Volltextzugriff (PDF)

All Thumbs: Mobile Marketing that Works

Kelley, M

First ed., 2016

Volltextzugriff (PDF)

eBusiness & eCommerce: Managing the Digital Value Chain

1, 2009

Volltextzugriff (PDF)

GDPR – How to Achieve and Maintain Compliance

1, 2019

Volltextzugriff (PDF)

Strategic Uses of Alternative Media: Just the Essentials

Blakeman, Robyn

1, 2011

Volltextzugriff (PDF)

The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data

De Saulles, Martin

1st, 2021

Volltextzugriff (PDF)

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

1. Aufl., 2009

Volltextzugriff (PDF)

An Introduction to Social Media Marketing

Charlesworth, Alan

First Edition., 2015

Volltextzugriff (PDF)

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Cakim, Idil M

1. Aufl., 2009

Volltextzugriff (PDF)

e-Marketing: Applications of Information Technology and the Internet within Marketing

Molenaar, Cor

1, 2013

Volltextzugriff (PDF)

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Weber, Larry

2nd Edition., 2009

Volltextzugriff (PDF)

Internet Retailing and Future Perspectives

Second edition, 2017

Volltextzugriff (PDF)

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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Cooperative advertising, pricing strategy and firm performance in the e-marketing age

Contemporary Issues in Social Media Marketing

Contemporary Issues in Digital Marketing

Diverse and emotional: Facebook content strategies by Spanish hotels

Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth

Influencer: The Science Behind Swaying Others

Influencer Marketing: Building Brand Communities and Engagement

Clustering social networks using ant colony optimization

The Dark Side of CRM: Customers, Relationships and Management

Krankenkassenmarketing in Online-Communities: Eine Feasibility-Studie am Beispiel von studiVZ

Brand Avatar: Translating Virtual World Branding into Real World Success

Digital Advertising: Theory and Research

Strategic social media: from marketing to social change

All Thumbs: Mobile Marketing that Works

eBusiness & eCommerce: Managing the Digital Value Chain

GDPR – How to Achieve and Maintain Compliance

Strategic Uses of Alternative Media: Just the Essentials

The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

An Introduction to Social Media Marketing

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

e-Marketing: Applications of Information Technology and the Internet within Marketing

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Internet Retailing and Future Perspectives

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