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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Kosciolek, Szczepan

1, 2024

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.210-227

2021

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The Routledge Handbook of Strategic Communication

1, 2015

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City integrated marketing communication – identification and measurement framework

Argumenta oeconomica, 2023, Vol.2023 (2), p.5-32

2023

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Digital Dawn in Adland: Transforming Australian Agencies

Crawford, Robert

1st, 2021

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Problemy Zarządzania, 2021-01, Vol.19 (1 (91)), p.124-135

Rogala, Anna

2021

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Introduction to Advertising: Understanding and Managing the Advertising Process

Mogaji, Emmanuel

1st, 2021

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Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

Journal of Eastern European and Central Asian research, 2021-01, Vol.8 (2), p.160-170

2021

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205

2021

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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The Psychology of Consumer Profiling in a Digital Age

Gunter, Barrie

1st edition., 2016

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Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of business research, 2020-02, Vol.107, p.25-37

2020

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

Journal of business research, 2021-06, Vol.130, p.552-563

2021

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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

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The Routledge Companion to Contemporary Brand Management

1st edition., 2016

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Country branding research: a decade’s systematic review

The Routledge Handbook of Strategic Communication

City integrated marketing communication – identification and measurement framework

Digital Dawn in Adland: Transforming Australian Agencies

Building Corporate Identity, Image and Reputation in the Digital Era

New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Introduction to Advertising: Understanding and Managing the Advertising Process

Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

Revisiting product classification to examine content marketing practices

Online influencer marketing

Does brand meaning exist in similarity or singularity?

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

The Psychology of Consumer Profiling in a Digital Age

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

The Impact of Different Touchpoints on Brand Consideration

The Routledge Companion to Contemporary Brand Management

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

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