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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

European journal of innovation management, 2024-03, Vol.27 (3), p.775-799

2024

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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688

2022

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian marketing journal, 2021-08, Vol.29 (3), p.199-203

2021

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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

International small business journal, 2021-06, Vol.39 (4), p.350-371

2021

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Business Innovation for the Post-Pandemic Era in Vietnam

1st ed. 2023., 2023

Volltextzugriff (PDF)

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

1, 2018

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Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

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Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Cogent business & management, 2023-12, Vol.10 (2), p.1-18

2023

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Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Industrial marketing management, 2022-08, Vol.105, p.294-310

2022

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Successful Social Media and Ecommerce Strategies in the Wine Industry

1, 2015

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Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Journal of marketing analytics, 2022-06, Vol.10 (2), p.106-113

2022

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Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

Asia Pacific journal of marketing and logistics, 2024-02, Vol.36 (2), p.435-456

2024

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FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online), 2024-06, Vol.3 (56), p.490-505

2024

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Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

Industrial marketing management, 2024-04, Vol.118, p.12-26

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business systems research, 2023-12, Vol.14 (2), p.24-43

2023

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Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Journal of organizational and end user computing, 2024-01, Vol.36 (1), p.1-28

2024

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Digital and social media marketing - growing market share for construction SMEs

Construction economics and building, 2021-03, Vol.21 (1), p.65-82

2021

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Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

1, 2020

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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340

2021

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Analysis and categorization of studies of digital marketing in small and medium enterprises

Intangible capital, 2022-01, Vol.18 (2), p.263-289

2022

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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Young consumers, 2024, Vol.25 (5), p.607-624

2024

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Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Ekonomski vjesnik, 2021-01, Vol.34 (1), p.115-129

Mahmutović, Kenan

2021

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Chatbot e-service and customer satisfaction regarding luxury brands

Journal of business research, 2020-09, Vol.117, p.587-595

2020

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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

The value relevance of digital marketing capabilities to firm performance

The role of digital channels in industrial marketing communications

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Business Innovation for the Post-Pandemic Era in Vietnam

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Contemporary Issues in Digital Marketing

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Successful Social Media and Ecommerce Strategies in the Wine Industry

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Digital Content Marketing and EWOM: A Mediational Serial Approach

Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Digital and social media marketing - growing market share for construction SMEs

Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Analysis and categorization of studies of digital marketing in small and medium enterprises

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Chatbot e-service and customer satisfaction regarding luxury brands

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