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How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

The Journal of consumer research, 2018-04, Vol.44 (6), p.1220-1237

2018

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Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept

The Journal of consumer research, 2017-08, Vol.44 (2), p.381-395

2017

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Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions

The Journal of consumer research, 2019-04, Vol.45 (6), p.1294-1314

2019

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Scarcity and Coronavirus

Journal of public policy & marketing, 2021-01, Vol.40 (1), p.99-100

Hamilton, Rebecca

2021

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Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

Journal of the Academy of Marketing Science, 2016-05, Vol.44 (3), p.281-285

Hamilton, Rebecca

2016

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Inhibited from Bowling Alone

The Journal of consumer research, 2015-08, Vol.42 (2), p.266-283

2015

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The effects of scarcity on consumer decision journeys

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.532-550

2019

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Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers

Journal of marketing, 2017-01, Vol.81 (1), p.103-117

2017

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Consumer journeys: developing consumer-based strategy

Journal of the Academy of Marketing Science, 2019-03, Vol.47 (2), p.187-191

2019

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Leveraging Opportunities and Managing Risks in Marketing Research

Journal of marketing research, 2024-02, Vol.61 (1), p.1-4

Hamilton, Rebecca W.

2024

Volltextzugriff (PDF)

Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment

Journal of marketing research, 2021-06, Vol.58 (3), p.439-455

2021

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Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences

The Journal of consumer research, 2007-12, Vol.34 (4), p.546-555

2007

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Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Journal of marketing research, 2005-11, Vol.42 (4), p.431-442

2005

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Family responses to resource scarcity

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1351-1381

2023

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On the strategic use of product scarcity in marketing

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1203-1213

2023

Volltextzugriff (PDF)

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence

Journal of marketing research, 2018-10, Vol.55 (5), p.686-703

2018

Volltextzugriff (PDF)

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video

Journal of marketing research, 2021-12, Vol.58 (6), p.1025-1033

2021

Volltextzugriff (PDF)

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Journal of marketing research, 2017-08, Vol.54 (4), p.540-555

2017

Volltextzugriff (PDF)

Looking at the World Through a New Lens: How Categorization Can Improve Motivation and Well-Being

Advances in Consumer Research, 2022, Vol.50, p.735-739

Chae, Rebecca

2022

Volltextzugriff (PDF)

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices

Journal of marketing research, 2008-08, Vol.45 (4), p.450-461

2008

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The substitution strategy dilemma: substitute selection versus substitute effectiveness

Journal of the Academy of Marketing Science, 2018, Vol.46 (1), p.130-146

2018

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The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

Journal of marketing research, 2020-12, Vol.57 (6), p.985-998

2020

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How Financial Constraints Influence Consumer Behavior: An Integrative Framework

Journal of consumer psychology, 2019-04, Vol.29 (2), p.285-305

2019

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Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

Journal of the Association for Consumer Research, 2020-10, Vol.5 (4), p.358-364

2020

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The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

The Journal of consumer research, 2006-03, Vol.32 (4), p.530-540

2006

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How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept

Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions

Scarcity and Coronavirus

Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

Inhibited from Bowling Alone

The effects of scarcity on consumer decision journeys

Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers

Consumer journeys: developing consumer-based strategy

Leveraging Opportunities and Managing Risks in Marketing Research

Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment

Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Family responses to resource scarcity

On the strategic use of product scarcity in marketing

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

Looking at the World Through a New Lens: How Categorization Can Improve Motivation and Well-Being

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices

The substitution strategy dilemma: substitute selection versus substitute effectiveness

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship

How Financial Constraints Influence Consumer Behavior: An Integrative Framework

Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising

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