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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of marketing research, 2010-12, Vol.47 (6), p.1011-1024

2010

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How common is new product failure and when does it vary?

Marketing letters, 2021-03, Vol.32 (1), p.17-32

2021

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Drivers of Product Expiration in Consumer Packaged Goods Retailing

Management science, 2019-05, Vol.65 (5), p.2179-2195, Article mnsc.2018.3051

2019

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Retail store formats, competition and shopper behavior: A Systematic review

Journal of retailing, 2022-03, Vol.98 (1), p.71-91

2022

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Supplier – retailer inventory coordination with trade credit for seasonal demand in FMCG sector

AIP Conference Proceedings, 2023, Vol.2768 (1)

2023

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Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel

Management science, 2021-09, Vol.67 (9), p.5878-5900

2021

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How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

European journal of marketing, 2021-01, Vol.55 (2), p.565-592

2021

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Shipment Policies for Products with Fixed Shelf Lives: Impact on Profits and Waste

Manufacturing & service operations management, 2022-05, Vol.24 (3), p.1611-1629

2022

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Examining manufacturer concentration metrics in consumer packaged goods

International journal of market research, 2021-07, Vol.63 (4), p.471-493

2021

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Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs

Journal of global marketing, 2020-08, Vol.33 (4), p.289-304

Kumar, Arvind

2020

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Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Journal of marketing research, 2015-10, Vol.52 (5), p.694-709

2015

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In the eye of the beholder: Communicating CSR through color in packaging design

Journal of marketing communications, 2018-10, Vol.24 (7), p.720-733

2018

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How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

The journal of product & brand management, 2021-05, Vol.30 (4), p.609-625

2021

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Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Journal of marketing research, 2016-12, Vol.53 (6), p.901-921

2016

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Cosmetics and Detergents with Recycled CO2: A Cross-Country Study with a Modified by Risk Perception Values–Beliefs–Norms Model

Behavioral sciences, 2023-06, Vol.13 (6), p.518

2023

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Application of hedonic price modeling to consumer packaged goods using store scanner data

Journal of business research, 2010-07, Vol.63 (7), p.690-696

Martínez-Garmendia, Josué

2010

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Do Digital Video Recorders Influence Sales?

Journal of marketing research, 2010-12, Vol.47 (6), p.998-1010

2010

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Strategic innovations in distribution channels – an emerging market perspective and case studies from consumer packaged goods (CPG) industry of India

Strategic direction (Bradford, England), 2019-01, Vol.35 (1), p.13-16

Mahasuar, Kiran

2019

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Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of marketing research, 2011-02, Vol.48 (1), p.28-47

2011

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Supply-chain partnership performance

Transportation research. Part E, Logistics and transportation review, 2009-11, Vol.45 (6), p.937-945

2009

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Empirical regularities in average price paid across different types of households

Australasian marketing journal, 2017-11, Vol.25 (4), p.269-277

2017

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Patterns in consumption-based learning about brand quality for consumer packaged goods

International journal of research in marketing, 2013-09, Vol.30 (3), p.219-235

2013

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Impact of critical success factors on successful technology implementation in Consumer Packaged Goods (CPG) supply chain

Management science letters, 2017, Vol.7 (5), p.213-224

2017

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It's a match when green meets healthy in sustainability labeling

Journal of business research, 2018-05, Vol.86, p.119-129

2018

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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

How common is new product failure and when does it vary?

Drivers of Product Expiration in Consumer Packaged Goods Retailing

Retail store formats, competition and shopper behavior: A Systematic review

Supplier – retailer inventory coordination with trade credit for seasonal demand in FMCG sector

Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel

How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

Shipment Policies for Products with Fixed Shelf Lives: Impact on Profits and Waste

Examining manufacturer concentration metrics in consumer packaged goods

Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs

Going Public: How Stock Market Listing Changes Firm Innovation Behavior

In the eye of the beholder: Communicating CSR through color in packaging design

How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Cosmetics and Detergents with Recycled CO2: A Cross-Country Study with a Modified by Risk Perception Values–Beliefs–Norms Model

Application of hedonic price modeling to consumer packaged goods using store scanner data

Do Digital Video Recorders Influence Sales?

Strategic innovations in distribution channels – an emerging market perspective and case studies from consumer packaged goods (CPG) industry of India

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Supply-chain partnership performance

Empirical regularities in average price paid across different types of households

Patterns in consumption-based learning about brand quality for consumer packaged goods

Impact of critical success factors on successful technology implementation in Consumer Packaged Goods (CPG) supply chain

It's a match when green meets healthy in sustainability labeling

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