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Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers

The Journal of consumer affairs, 2010-03, Vol.44 (1), p.259-264

PRESTON, IVAN L.

2010

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Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions

The Journal of consumer affairs, 2003-07, Vol.37 (1), p.1-21

PRESTON, IVAN L.

2003

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A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content

The Journal of consumer affairs, 2002-12, Vol.36 (2), p.263-283

PRESTON, IVAN L.

2002

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Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

Journal of public policy & marketing, 1997-10, Vol.16 (2), p.336-344

Preston, Ivan L.

1997

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Unfairness Developments in FTC Advertising Cases

Journal of public policy & marketing, 1995-10, Vol.14 (2), p.318-321

Preston, Ivan L.

1995

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The Scandalous Record of Avoidable Errors in Expert Evidence Offered in FTC and Lanham Act Deceptiveness Cases

Journal of public policy & marketing, 1992-10, Vol.11 (2), p.57-67

Preston, Ivan L.

1992

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Proving and Disproving Materiality of Deceptive Advertising Claims

Journal of public policy & marketing, 1992-10, Vol.11 (2), p.45-56

1992

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The Compatibility of Advertising Regulation and the First Amendment

Journal of advertising, 1980, Vol.9 (3), p.12-45

Preston, Ivan L.

1980

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Reasonable Consumer or Ignorant Consumer? How The FTC Decides

The Journal of consumer affairs, 1974-12, Vol.8 (2), p.131-143

PRESTON, IVAN L.

1974

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Deceptive and Nondeceptive Consequences of Evaluative Advertising

Journal of marketing, 1981-01, Vol.45 (1), p.22-32

1981

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A Comment on "Defining Misleading Advertising" and "Deception in Advertising"

Journal of marketing, 1976-07, Vol.40 (3), p.54-57

Preston, Ivan L.

1976

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The Federal Trade Commission's Use of Evidence to Determine Deception

Journal of marketing, 1977-01, Vol.41 (1), p.54-62

1977

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Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers

Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions

A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content

Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

Unfairness Developments in FTC Advertising Cases

The Scandalous Record of Avoidable Errors in Expert Evidence Offered in FTC and Lanham Act Deceptiveness Cases

Proving and Disproving Materiality of Deceptive Advertising Claims

The Compatibility of Advertising Regulation and the First Amendment

Reasonable Consumer or Ignorant Consumer? How The FTC Decides

Deceptive and Nondeceptive Consequences of Evaluative Advertising

A Comment on "Defining Misleading Advertising" and "Deception in Advertising"

The Federal Trade Commission's Use of Evidence to Determine Deception

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