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Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?

Journal of business research, 2024-10, Vol.183, p.114837, Article 114837

2024

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BRAND COMMUNICATION OF EU LEADING UNIVERSITIES: INSPIRATIONS FOR THE UKRAINIAN CONTEXT

Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online), 2024-08, Vol.4 (57), p.546-559

2024

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Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation

Asia Pacific journal of tourism research, 2024-10, Vol.29 (10), p.1222-1236

2024

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Luxury Brand Consumption by German Women in Munich: An Analysis of Communication Strategy on Social Media

The Palgrave Handbook of Consumerism Issues in the Apparel Industry, p.463-481

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OTT- Marathon of Entertainment or Brand War

Parikalpana : KIIT journal of management, 2024-01, Vol.20 (1), p.322-345

2024

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What Makes a Brand Successful? - A Case Study of Musette Brand

Studia Universitatis Babeș-Bolyai Negotia, 2024-09, Vol.69 (2), p.29-37

2024

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Visual Complexity, brand Gender, and ad effectiveness

International journal of research in marketing, 2024-09

2024

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Enhancing E-Business Communication with a Hybrid Rule-Based and Extractive-Based Chatbot

Journal of theoretical and applied electronic commerce research, 2024-09, Vol.19 (3), p.1984-1999

2024

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Exploring the influences of virtual brand community members' interaction on brand loyalty

South African journal of information management, 2024-01, Vol.26 (1), p.e1-e12

2024

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‘Leveraging on CSR as a tool of brand communication based on consumer’s perception with extrapolation from a novel 3-factor model

International journal of corporate social responsibility, 2024-12, Vol.9 (1), p.16-23, Article 16

Adewole, Olukorede

2024

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"Yes, I Recall," But "No, I Don't"? – Why Negating (vs. Affirming) Brand Attributes Impairs the Brand's Recall Memory

Advances in Consumer Research, 2021, Vol.49, p.454-455

2021

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Should a Luxury Brand's Chatbot Use Emoticons?

Advances in Consumer Research, 2021, Vol.49, p.379-380

2021

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Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

Journal of business research, 2024-10, Vol.183, p.114871, Article 114871

2024

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Editorial 29.5: Relationship building and behaviour in public relations and corporate communications

Corporate communications, 2024-07, Vol.29 (5), p.629-635

Topic, Martina

2024

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THE POWER OF SOCIAL NETWORKS - HOW DOES DIGITAL COMMUNICATION SHAPE THE REPUTATION OR NOTORIETY OF BUSINESSES?

Business Excellence and Management, 2024-10, Vol.14 (S.I.4), p.19-32

2024

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Modelo de Análisis Multicriterio del Engagement en Redes Sociales para el Sector Sanitario: Aplicación a los Perfiles de Hospitales Españoles en LinkedIn e Instagram

El profesional de la informacion, 2024-07, Vol.33 (3)

2024

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Research on the Influence Mechanism of Short Video Communication Effect of Furniture Brand: Based on ELM Model and Regression Analysis

Bioresources, 2024-04, Vol.19 (2), p.3191-3207

2024

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The interplay between the role of emerging technologies in the field of news communication and brand image building

Applied mathematics and nonlinear sciences, 2024-01, Vol.9 (1)

Wang, Lv

2024

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Don't Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality

Advances in Consumer Research, 2021, Vol.49, p.386-387

2021

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Branding Beyond Product: The Strange Case of Anti-Surveillance Camouflage

Advances in Consumer Research, 2021, Vol.49, p.203-204

2021

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A Scale for Measuring Perceived Artist Authenticity: When Artists Are Associated with Brands

International journal of arts management, 2024-10, Vol.27 (1), p.52-68

2024

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Analyzing the effects of social media, customer-to-customer interactions, and traditional marketing on customer decision-making through brand preference: insights from Greater Jakarta's Insurance Market

International Journal of Research in Business and Social Science, 2024-01, Vol.13 (4), p.49-63

2024

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The Transfer of Learning between Independent Direct Distributors: An Ethnographic Study in the Moroccan Context

African journal of business and economic research, 2024-09, Vol.19 (3), p.553

El Yamani, Zakia

2024

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I Desire a Brand When I See the Standard: How to Communicate Brand Rejection

Advances in Consumer Research, 2019, Vol.47, p.917-918

2019

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Spicing Things Up with a (Brand) Secret

Advances in Consumer Research, 2019, Vol.47, p.543-546

2019

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Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?

BRAND COMMUNICATION OF EU LEADING UNIVERSITIES: INSPIRATIONS FOR THE UKRAINIAN CONTEXT

Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation

Luxury Brand Consumption by German Women in Munich: An Analysis of Communication Strategy on Social Media

OTT- Marathon of Entertainment or Brand War

What Makes a Brand Successful? - A Case Study of Musette Brand

Visual Complexity, brand Gender, and ad effectiveness

Enhancing E-Business Communication with a Hybrid Rule-Based and Extractive-Based Chatbot

Exploring the influences of virtual brand community members' interaction on brand loyalty

‘Leveraging on CSR as a tool of brand communication based on consumer’s perception with extrapolation from a novel 3-factor model

"Yes, I Recall," But "No, I Don't"? – Why Negating (vs. Affirming) Brand Attributes Impairs the Brand's Recall Memory

Should a Luxury Brand's Chatbot Use Emoticons?

Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

Editorial 29.5: Relationship building and behaviour in public relations and corporate communications

THE POWER OF SOCIAL NETWORKS - HOW DOES DIGITAL COMMUNICATION SHAPE THE REPUTATION OR NOTORIETY OF BUSINESSES?

Modelo de Análisis Multicriterio del Engagement en Redes Sociales para el Sector Sanitario: Aplicación a los Perfiles de Hospitales Españoles en LinkedIn e Instagram

Research on the Influence Mechanism of Short Video Communication Effect of Furniture Brand: Based on ELM Model and Regression Analysis

The interplay between the role of emerging technologies in the field of news communication and brand image building

Don't Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality

Branding Beyond Product: The Strange Case of Anti-Surveillance Camouflage

A Scale for Measuring Perceived Artist Authenticity: When Artists Are Associated with Brands

Analyzing the effects of social media, customer-to-customer interactions, and traditional marketing on customer decision-making through brand preference: insights from Greater Jakarta's Insurance Market

The Transfer of Learning between Independent Direct Distributors: An Ethnographic Study in the Moroccan Context

I Desire a Brand When I See the Standard: How to Communicate Brand Rejection

Spicing Things Up with a (Brand) Secret

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