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Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Journal of Advanced Research in Applied Sciences and Engineering Technology, 2025-01, Vol.43 (2), p.134-147

2025

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Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Journal of finance, accounting, and management, 2025-01, Vol.16 (1), p.1-11

2025

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The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Trends of using social media for the green labelling of modern mobile phones

Cogent business & management, 2024-12, Vol.11 (1)

2024

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(Counter)marketing and misinformation: a cross-platform study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

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Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Exploring the potential of adopting geofence mobile technology in the South African retail sector

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Recognizing online video genres using ensemble deep convolutional learning for digital media service management

Journal of cloud computing : advances, systems and applications, 2024-12, Vol.13 (1), p.102-17, Article 102

2024

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When do shoppers prefer using QR codes? Empirical evidence from Vietnam

Future business journal, 2024-12, Vol.10 (1), p.105-21, Article 105

2024

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Influencing factors of business model innovation of China's retail industry

International journal of global business, 2024-12, Vol.17 (2), p.7-22

2024

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How online exposure to nature affects customer engagement: Evidence from Sina Weibo

Electronic markets, 2024-12, Vol.34 (1), p.44, Article 44

2024

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