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Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

Corporate reputation review, 2016-04, Vol.19 (2), p.179-193

2016

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Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?

Corporate reputation review, 2023-05, Vol.26 (2), p.83-96

2023

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Understanding Role of Fonts in Linking Brand Identity to Brand Perception

Corporate reputation review, 2022-11, Vol.25 (4), p.272-286

2022

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The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression

Corporate reputation review, 2024-08, Vol.27 (3), p.172-184

2024

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How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter

Corporate reputation review, 2024-08, Vol.27 (3), p.202-215

2024

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How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

Corporate reputation review, 2021-11, Vol.24 (4), p.191-204

2021

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University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context

Corporate reputation review, 2020-11, Vol.23 (4), p.254-266

2020

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The Realms of Participation in Visual Identity Design

Corporate reputation review, 2024-05, Vol.27 (2), p.106-119

2024

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Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability

Corporate reputation review, 2021-08, Vol.24 (3), p.128-142

2021

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A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design

Corporate reputation review, 2024-05, Vol.27 (2), p.93-105

2024

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Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space

Corporate reputation review, 2024-05, Vol.27 (2), p.120-139

2024

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Toward a Conceptual Model for Determining CEO Brand Equity

Corporate reputation review, 2019-11, Vol.22 (4), p.121-133

Cottan-Nir, Osnat

2019

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When Love Takes Over: Boosting Love Towards Airbnb Brand

Corporate reputation review, 2023-11, Vol.26 (4), p.264-278

2023

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Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective

Corporate reputation review, 2020-05, Vol.23 (2), p.57-77

2020

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A Contingency Model in Establishing Brand Loyalty: Relationship Age as a Moderator

Corporate reputation review, 2023-02, Vol.26 (1), p.19-32

2023

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The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context

Corporate reputation review, 2022-11, Vol.25 (4), p.253-271

2022

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Reputation and the Corporate Brand

Corporate reputation review, 2004-01, Vol.6 (4), p.368-374

2004

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Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market

Corporate reputation review, 2022-02, Vol.25 (1), p.1-18

2022

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Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey

Corporate reputation review, 2018-06, Vol.21 (2), p.37-49

2018

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Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

Corporate reputation review, 2021-11, Vol.24 (4), p.247-262

2021

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The Dimensions of Nation Brand Personality: A Study of Nine Countries

Corporate reputation review, 2013-02, Vol.16 (1), p.34-47

2013

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Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth

Corporate reputation review, 2021-02, Vol.24 (1), p.31-47

Hoppe, Daniel

2021

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How Should You Tweet?: The Effect of Crisis Response Voices, Strategy, and Prior Brand Attitude in Social Media Crisis Communication

Corporate reputation review, 2017-05, Vol.20 (2), p.147-157

2017

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A World of Reputation Research, Analysis and Thinking — Building Corporate Reputation Through CSR Initiatives: Evolving Standards

Corporate reputation review, 2005-04, Vol.8 (1), p.7-12

Fombrun, Charles J

2005

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Designing a Measurement Scale for E-Reputation

Corporate reputation review, 2015-10, Vol.18 (4), p.294-313

2015

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Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?

Understanding Role of Fonts in Linking Brand Identity to Brand Perception

The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression

How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context

The Realms of Participation in Visual Identity Design

Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability

A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design

Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space

Toward a Conceptual Model for Determining CEO Brand Equity

When Love Takes Over: Boosting Love Towards Airbnb Brand

Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective

A Contingency Model in Establishing Brand Loyalty: Relationship Age as a Moderator

The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context

Reputation and the Corporate Brand

Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market

Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey

Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

The Dimensions of Nation Brand Personality: A Study of Nine Countries

Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth

How Should You Tweet?: The Effect of Crisis Response Voices, Strategy, and Prior Brand Attitude in Social Media Crisis Communication

A World of Reputation Research, Analysis and Thinking — Building Corporate Reputation Through CSR Initiatives: Evolving Standards

Designing a Measurement Scale for E-Reputation

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