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Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

1st edition, 2021

Volltextzugriff (PDF)

The New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively

Yorgov, Ivaylo

1st, 2023

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Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

Molenaar, Cor

1, 2022

Volltextzugriff (PDF)

Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

Volltextzugriff (PDF)

Digital Entrepreneurship and the Sharing Economy

1, 2022

Volltextzugriff (PDF)

Digitalizing Consumption: How devices shape consumer culture

2017

Volltextzugriff (PDF)

Influencer: The Science Behind Swaying Others

1st, 2021

Volltextzugriff (PDF)

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior

1st edition., 2019

Volltextzugriff (PDF)

Smart Computing Applications in Crowdfunding

1, 2018

Volltextzugriff (PDF)

eBusiness & eCommerce: Managing the Digital Value Chain

1, 2009

Volltextzugriff (PDF)

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

1. Aufl., 2009

Volltextzugriff (PDF)

Viral Marketing: Wie Sie Mundpropaganda gezielt auslosen und Gewinn bringend nutzen

Langner, Sascha

Third Edition., 2009

Volltextzugriff (PDF)

Electronic Markets: Benefits, Costs and Risks

1, 2009

Volltextzugriff (PDF)

E-Markets: B2B-Strategien im Electronic Commerce: • Marktplätze • Fachportale • Plattformen

2000

Volltextzugriff (PDF)

Using Technology to Sell: Tactics to Ratchet up Results

2012., 2012

Volltextzugriff (PDF)

The Electronic Financial Markets of the Future: Survival Strategies of the Broker-Dealers

Liebenberg, Lauren

1, 2002

Volltextzugriff (PDF)

Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

1, 2020

Volltextzugriff (PDF)

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

1, 2018

Volltextzugriff (PDF)

The Attention Economy and How Media Works: Simple Truths for Marketers

Karen Nelson-Field

1, 2020

Volltextzugriff (PDF)

The Reputation Economy: Understanding Knowledge Work in Digital Society

Gandini, Alessandro

1, 2016

Volltextzugriff (PDF)

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Funk, Tom

2013., 2012

Volltextzugriff (PDF)

Innovation of Digital Economy: Cases from China

1, 2023

Volltextzugriff (PDF)

Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

Berkhout, Constant

1, 2019

Volltextzugriff (PDF)

The Social City: Space As Collaborative Media to Enhance the Value of the City

1, 2023

Volltextzugriff (PDF)

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Giannetto, D

1, 2015

Volltextzugriff (PDF)

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Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

The New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively

Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

Contemporary Issues in Digital Marketing

Digital Entrepreneurship and the Sharing Economy

Digitalizing Consumption: How devices shape consumer culture

Influencer: The Science Behind Swaying Others

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior

Smart Computing Applications in Crowdfunding

eBusiness & eCommerce: Managing the Digital Value Chain

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

Viral Marketing: Wie Sie Mundpropaganda gezielt auslosen und Gewinn bringend nutzen

Electronic Markets: Benefits, Costs and Risks

E-Markets: B2B-Strategien im Electronic Commerce: • Marktplätze • Fachportale • Plattformen

Using Technology to Sell: Tactics to Ratchet up Results

The Electronic Financial Markets of the Future: Survival Strategies of the Broker-Dealers

Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

The Attention Economy and How Media Works: Simple Truths for Marketers

The Reputation Economy: Understanding Knowledge Work in Digital Society

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Innovation of Digital Economy: Cases from China

Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

The Social City: Space As Collaborative Media to Enhance the Value of the City

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

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