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Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

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A Review of Social Media and Implications for the Sales Process

The Journal of personal selling & sales management, 2012-07, Vol.32 (3), p.305-316

2012

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A vision of re-distributed manufacturing for the UK's consumer goods industry

Production planning & control, 2019-05, Vol.30 (7), p.555-567

2019

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CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Journal of advertising, 2004, Vol.33 (1), p.30-42

2004

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How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy

Journal of management information systems, 2008-09, Vol.25 (2), p.13-40

Clemons, Eric K.

2008

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Social Media's Influence on Business-to-Business Sales Performance

The Journal of personal selling & sales management, 2012-07, Vol.32 (3), p.365-378

2012

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Hetero expert innovation: new product development through exploitation of ideas from other industries: an idea generation process that incorporates input from experts in other industries may offer new insights to drive new product development

Research technology management, 2015-03, Vol.58 (2), p.40

2015

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The Complementarity of Information Technology Infrastructure and E-Commerce Capability: A Resource-Based Assessment of Their Business Value

Journal of management information systems, 2004-07, Vol.21 (1), p.167-202

ZHU, KEVIN

2004

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Theory and Analysis of Company-Sponsored Value Co-Creation

Journal of management information systems, 2012-10, Vol.29 (2), p.141-172

2012

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Do workers benefit from ethical trade? Assessing codes of labour practice in global production systems

Third world quarterly, 2007-06, Vol.28 (4), p.713-729

2007

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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

Journal of advertising, 2009-09, Vol.38 (3), p.67-80

2009

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Innovating Business Models with Co-Development Partnerships

Research technology management, 2007-01, Vol.50 (1), p.55-59

2007

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Digital Consumer Networks and Producer-Consumer Collaboration: Innovation and Product Development in the Video Game Industry

Journal of management information systems, 2007-10, Vol.24 (2), p.195-219

2007

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Creating sustainable value through service offerings: creating sustainability-led service offerings requires integrating customer context with sustainability values

Research technology management, 2015-03, Vol.58 (2), p.48

2015

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Crowdsourcing: Leveraging Innovation through Online Idea Competitions

Research technology management, 2012-05, Vol.55 (3), p.32-38

2012

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The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Journal of advertising, 2000-10, Vol.29 (3), p.43-54

2000

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Maximizing Productivity in Product Innovation

Research technology management, 2008-03, Vol.51 (2), p.47-58

2008

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Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases

Research technology management, 2010-07, Vol.53 (4), p.21-26

2010

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The Changing Environment of Selling and Sales Management

The Journal of personal selling & sales management, 2005-04, Vol.25 (2), p.105-111

2005

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CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation

Journal of advertising, 2003-12, Vol.32 (4), p.91-102

Dean, Dwane Hal

2003

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Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Journal of advertising, 2000-12, Vol.29 (4), p.1-11

2000

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Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust

International journal of electronic commerce, 2010-04, Vol.14 (3), p.63-91

2010

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Winning Ways: Immediate and Long-Term Effects of Sponsorship on Perceptions of Brand Quality and Corporate Image

Journal of advertising, 2009-07, Vol.38 (2), p.5-20

2009

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Benchmarking Best NPD Practices-III

Research technology management, 2004-11, Vol.47 (6), p.43-55

2004

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Selling or Advertising: Strategies for Providing Digital Media Online

Journal of management information systems, 2007-12, Vol.24 (3), p.143-166

2007

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Customer Engagement: Exploring Customer Relationships Beyond Purchase

A Review of Social Media and Implications for the Sales Process

A vision of re-distributed manufacturing for the UK's consumer goods industry

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy

Social Media's Influence on Business-to-Business Sales Performance

Hetero expert innovation: new product development through exploitation of ideas from other industries: an idea generation process that incorporates input from experts in other industries may offer new insights to drive new product development

The Complementarity of Information Technology Infrastructure and E-Commerce Capability: A Resource-Based Assessment of Their Business Value

Theory and Analysis of Company-Sponsored Value Co-Creation

Do workers benefit from ethical trade? Assessing codes of labour practice in global production systems

Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

Innovating Business Models with Co-Development Partnerships

Digital Consumer Networks and Producer-Consumer Collaboration: Innovation and Product Development in the Video Game Industry

Creating sustainable value through service offerings: creating sustainability-led service offerings requires integrating customer context with sustainability values

Crowdsourcing: Leveraging Innovation through Online Idea Competitions

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Maximizing Productivity in Product Innovation

Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases

The Changing Environment of Selling and Sales Management

CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust

Winning Ways: Immediate and Long-Term Effects of Sponsorship on Perceptions of Brand Quality and Corporate Image

Benchmarking Best NPD Practices-III

Selling or Advertising: Strategies for Providing Digital Media Online

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