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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Journal of media business studies, 2018-07, Vol.15 (3), p.188-213

2018

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A Review of Artificial Intelligence Adoptions in the Media Industry

International journal on media management (Saint Gall, Switzerland), 2019-10, Vol.21 (3-4), p.193-215

Chan-Olmsted, Sylvia M.

2019

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Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Journal of broadcasting & electronic media, 2015-04, Vol.59 (2), p.240-258

2015

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Exploring the dimensions of media brand trust: a contemporary integrative approach

Journal of media business studies, 2023-01, Vol.20 (1), p.109-135

2023

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Perceptions and practices of media engagement: A global perspective

International journal on media management (Saint Gall, Switzerland), 2018-01, Vol.20 (1), p.1-24

2018

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Media Branding in a Changing World: Challenges and Opportunities 2.0

International journal on media management (Saint Gall, Switzerland), 2011-01, Vol.13 (1), p.3-19

Chan-Olmsted, Sylvia

2011

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Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Journal of media economics, 2003-01, Vol.16 (4), p.213-233

2003

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Branded product information search on the Web: The role of brand trust and credibility of online information sources

Journal of marketing communications, 2011-12, Vol.17 (5), p.355-374

2011

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An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Journal of media economics, 2008-07, Vol.21 (3), p.191-216

2008

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Journal of media economics, 2016-10, Vol.29 (4), p.167-180

2016

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Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Journal of media economics, 2005-07, Vol.18 (3), p.183-202

2005

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Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment

International journal on media management (Saint Gall, Switzerland), 2008-02, Vol.10 (1), p.32-45

2008

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Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality

International journal on media management (Saint Gall, Switzerland), 2007-11, Vol.9 (4), p.135-150

2007

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Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Journal of broadcasting & electronic media, 2010-11, Vol.54 (4), p.641-656

2010

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Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Journal of media economics, 2005-04, Vol.18 (2), p.105-107

Chan-Olmsted, Sylvia M.

2005

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Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Journal of media economics, 1998-01, Vol.11 (3), p.33-46

Chan-Olmsted, Sylvia M.

1998

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Theorizing the Strategic Architecture of a Broadband Television Industry

Journal of media economics, 2003-01, Vol.16 (1), p.3-21

2003

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Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Journal of media economics, 2006-01, Vol.19 (2), p.99-118

2006

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Comparative Effects of Organization-Public Relationships and Product-related Attributes on Brand Attitude

Journal of marketing communications, 2005-09, Vol.11 (3), p.145-170

2005

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The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment

Journal of broadcasting & electronic media, 2002-06, Vol.46 (2), p.300-320

2002

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Streaming Video Service Repertoire: Patterns, Drivers, and Decisions

International journal on media management (Saint Gall, Switzerland), 2024-09, p.1-27

2024

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The Emergence of Mobile Virtual Network Operators (MVNOs): An Examination of the Business Strategy in the Global MVNO Market

International journal on media management (Saint Gall, Switzerland), 2008-02, Vol.10 (1), p.10-21

2008

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Content marketing strategy of branded YouTube channels

Journal of media business studies, 2020-10, Vol.17 (3-4), p.294-316

2020

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Perceptions of Branding among Television Station Managers: An Exploratory Analysis

Journal of broadcasting & electronic media, 2001-12, Vol.45 (1), p.75-91

2001

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Podcasting as Advertising Channel: Understanding the Context Effect

Journal of radio & audio media, 2023-03, Vol.ahead-of-print (ahead-of-print), p.1-22

2023

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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

A Review of Artificial Intelligence Adoptions in the Media Industry

Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Exploring the dimensions of media brand trust: a contemporary integrative approach

Perceptions and practices of media engagement: A global perspective

Media Branding in a Changing World: Challenges and Opportunities 2.0

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Branded product information search on the Web: The role of brand trust and credibility of online information sources

An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment

Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality

Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Theorizing the Strategic Architecture of a Broadband Television Industry

Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Comparative Effects of Organization-Public Relationships and Product-related Attributes on Brand Attitude

The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment

Streaming Video Service Repertoire: Patterns, Drivers, and Decisions

The Emergence of Mobile Virtual Network Operators (MVNOs): An Examination of the Business Strategy in the Global MVNO Market

Content marketing strategy of branded YouTube channels

Perceptions of Branding among Television Station Managers: An Exploratory Analysis

Podcasting as Advertising Channel: Understanding the Context Effect

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