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The Association Model of the Advertising Communication Process

Journal of advertising, 1982-06, Vol.11 (2), p.3-15

Preston, Ivan L.

1982

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The Association Model of the Advertising Communication Process

Journal of advertising, 1982-10, Vol.11 (3), p.24-24

Preston, Ivan L.

1982

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Britt, Steuart Henderson. Psychological Principles of Marketing and Consumer Behavior. Lexington, Mass.: Lexington Books, 1978

Journal of Advertising, 1979, Vol.8 (1), p.51-52

1979

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The Compatibility of Advertising Regulation and the First Amendment

Journal of advertising, 1980, Vol.9 (3), p.12-45

Preston, Ivan L.

1980

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The Developing Detachment of Advertising Research from the Study of Advertisers' Goals

Current issues and research in advertising, 1985-03, Vol.8 (1), p.1-15

Preston, Ivan L.

1985

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Errata: The Association Model of the Advertising Communication Process

Journal of advertising, 1982-01, Vol.11 (3), p.24-24

Preston, Ivan L

1982

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The Expanded Association Model: Keeping the Hierarchy Concept Alive

Journal of advertising research, 1984-02, Vol.24 (1), p.59

1984

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The forum

The Quarterly journal of speech, 1969-10, Vol.55 (3), p.308-317

1969

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The Potential Impact of Research on Advertising Law ... the Case of Puffery

Journal of advertising research, 1981-04, Vol.21 (2), p.9

1981

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Psychological Principles of Marketing and Consumer Behavior

Journal of Advertising, 1979, Vol.8 (1), p.51-52

Preston, Ivan L.

1979

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Relationships among emotional, intellectual, and rational appeals in advertising

Speech Monographs, 1968-11, Vol.35 (4), p.504-511

Preston, Ivan L.

1968

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REMEMBERING KIM B. ROTZOLL

Journal of advertising, 2004, Vol.33 (2), p.6-6

Preston, Ivan L.

2004

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Researchers at the Federal Trade Commission-Peril and Promise

Current issues and research in advertising, 1980-03, Vol.3 (1), p.1-15

Preston, Ivan L.

1980

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A Review of the Literature on Advertising Regulation, 1983-87

Current issues and research in advertising, 1987-03, Vol.10 (1-2), p.297-325

Preston, Ivan L.

1987

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Safety and Efficacy of Bupropion Combined with Bromocriptine for Treatment of Cocaine Dependence

The American journal on addictions, 1996, Vol.5 (1), p.69-75

1996

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Safety and Efficacy of Bupropion Combined With Bromocriptine for Treatment of Cocaine Dependence

The American journal on addictions, 1996, Vol.5 (1), p.69-75

1996

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The Association Model of the Advertising Communication Process

The Association Model of the Advertising Communication Process

Britt, Steuart Henderson. Psychological Principles of Marketing and Consumer Behavior. Lexington, Mass.: Lexington Books, 1978

The Compatibility of Advertising Regulation and the First Amendment

The Developing Detachment of Advertising Research from the Study of Advertisers' Goals

Errata: The Association Model of the Advertising Communication Process

The Expanded Association Model: Keeping the Hierarchy Concept Alive

The forum

The Potential Impact of Research on Advertising Law ... the Case of Puffery

Psychological Principles of Marketing and Consumer Behavior

Relationships among emotional, intellectual, and rational appeals in advertising

REMEMBERING KIM B. ROTZOLL

Researchers at the Federal Trade Commission-Peril and Promise

A Review of the Literature on Advertising Regulation, 1983-87

Safety and Efficacy of Bupropion Combined with Bromocriptine for Treatment of Cocaine Dependence

Safety and Efficacy of Bupropion Combined With Bromocriptine for Treatment of Cocaine Dependence

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