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Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Cogent business & management, 2023-12, Vol.10 (2), p.1-18

2023

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market

Journal of global marketing, 2018-03, Vol.31 (2), p.73-95

Dahiya, Rekha

2018

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An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment

International journal of computational intelligence systems, 2023-08, Vol.16 (1), p.1-23, Article 125

2023

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Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

Journal of small business management, 2023-05, Vol.61 (3), p.1278-1313

2023

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Customer engagement and purchase intention in live-streaming digital marketing platforms

The Service industries journal, 2021-09, Vol.41 (11-12), p.767-786

2021

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Special Issue: Digital Marketing and Online Consumer Behavior in China

Journal of global marketing, 2019-10, Vol.32 (5), p.303-305

Manrai, Ajay K.

2019

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StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

Journal of travel & tourism marketing, 2021-10, Vol.38 (8), p.819-832

2021

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Impact of digital marketing on the competitiveness of the restaurant industry

Journal of foodservice business research, 2024-03, Vol.27 (2), p.109-137

2024

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Domains of Digital Marketing Channels in the Sharing Economy

Journal of marketing channels, 2017-04, Vol.24 (1-2), p.27-38

Key, Thomas Martin

2017

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Digital Marketing Strategies Leveraging Data Fusion and Communication Technology for Effective Human Resource Management and Organizational Configuration

Computer-aided design and applications, 2024, p.119-134

2024

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Enablers and barriers to adopting digital marketing in Japanese higher education institutions

Studies in higher education (Dorchester-on-Thames), 2023-10, p.1-18

Comai, Alessandro

2023

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The impact of live video streaming on online purchase intention

The Service industries journal, 2020-07, Vol.40 (9-10), p.656-681

2020

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Customer engagement and purchase intention in live-streaming digital marketing platforms: 实时流媒体数字营销平台中的客户参与和购买意向

The Service industries journal, 2021-09, Vol.41 (11-12), p.767-786

2021

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It's All about Timing: Captive Targeting through Mobile Ads

Journal of advertising, 2024-03, Vol.53 (2), p.242-261

2024

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Factors Influencing ChatGpt Adoption for Product Research and Information Retrieval

The Journal of computer information systems, 2023-11, p.1-10

Gude, Vinayaka

2023

Volltextzugriff (PDF)

Marketing technology for adoption by small business

The Service industries journal, 2015-09, Vol.35 (11-12), p.655-669

2015

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The impact of digital services through ICT on business creation around the world

Journal of strategic marketing, 2023-05, Vol.ahead-of-print (ahead-of-print), p.1-12

2023

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Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality

Journal of strategic marketing, 2019-01, Vol.27 (1), p.67-80

Smith, Katherine Taken

2019

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Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review

Current issues in tourism, 2023-10, Vol.26 (19), p.3125-3139

2023

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Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

Journal of marketing communications, 2021-11, Vol.27 (8), p.881-896

2021

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The Comparative Performance of Online Referral Channels in E-Commerce

Journal of management information systems, 2021-07, Vol.38 (3), p.828-854

2021

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Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Journal of hospitality marketing & management, 2020-01, Vol.29 (1), p.1-21

Aydin, Gökhan

2020

Volltextzugriff (PDF)

Understanding Consumers' Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques

Journal of advertising, 2024-05, Vol.53 (3), p.397-415

2024

Volltextzugriff (PDF)

Revolutionizing Digital Marketing Industrial Internet of Things-enabled Supply Chain Management in Smart Manufacturing

Computer-aided design and applications, 2024-02, p.211-228

Zhang, Hui

2024

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Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market

An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

Customer engagement and purchase intention in live-streaming digital marketing platforms

Special Issue: Digital Marketing and Online Consumer Behavior in China

StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

Impact of digital marketing on the competitiveness of the restaurant industry

Domains of Digital Marketing Channels in the Sharing Economy

Digital Marketing Strategies Leveraging Data Fusion and Communication Technology for Effective Human Resource Management and Organizational Configuration

Enablers and barriers to adopting digital marketing in Japanese higher education institutions

The impact of live video streaming on online purchase intention

Customer engagement and purchase intention in live-streaming digital marketing platforms: 实时流媒体数字营销平台中的客户参与和购买意向

It's All about Timing: Captive Targeting through Mobile Ads

Factors Influencing ChatGpt Adoption for Product Research and Information Retrieval

Marketing technology for adoption by small business

The impact of digital services through ICT on business creation around the world

Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality

Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review

Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

The Comparative Performance of Online Referral Channels in E-Commerce

Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Understanding Consumers' Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques

Revolutionizing Digital Marketing Industrial Internet of Things-enabled Supply Chain Management in Smart Manufacturing

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