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A digital response system to mitigate overtourism. The case of Dubrovnik

Journal of travel & tourism marketing, 2020-11, Vol.37 (8-9), p.887-901

2020

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How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30)

Cogent business & management, 2023-12, Vol.10 (3), p.1-13

2023

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The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective

Enterprise information systems, 2018-01, Vol.12 (1), p.4-18

2018

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of E-marketing use on small business enterprises' marketing success

The Service industries journal, 2013-01, Vol.33 (1), p.31-50

2013

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Exploring the potential of adopting geofence mobile technology in the South African retail sector

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent business & management, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model

Journal of quality assurance in hospitality & tourism, 2021-05, Vol.22 (3), p.336-344

2021

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How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Cogent social sciences, 2023-12, Vol.9 (1)

2023

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Toward an integrated platform to support contract furniture industry

Computer-aided design and applications, 2016-09, Vol.13 (5), p.662-674

2016

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Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of strategic marketing, 2011-10, Vol.19 (6), p.489-499

Smith, Katherine Taken

2011

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Adoption of Agricultural E-Marketing: Application of the Theory of Planned Behavior

Journal of international food & agribusiness marketing, 2017-01, Vol.29 (1), p.1-15

2017

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How do alternative strategic orientations influence social media performance?

Journal of strategic marketing, 2019-01, Vol.27 (1), p.1-20

2019

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Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

Cogent business & management, 2018-01, Vol.5 (1), p.1516487

2018

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A digital response system to mitigate overtourism. The case of Dubrovnik

How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30)

The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

The impact of E-marketing use on small business enterprises' marketing success

Artificial intelligence in marketing: exploring current and future trends

‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Exploring the potential of adopting geofence mobile technology in the South African retail sector

Fast fashion consumer engagement on Instagram: a case study

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

The impact of eWOM information in social media on the online purchase intention of Generation Z

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model

How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Toward an integrated platform to support contract furniture industry

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

The Marketing Mix Revisited: Towards the 21st Century Marketing

Adoption of Agricultural E-Marketing: Application of the Theory of Planned Behavior

How do alternative strategic orientations influence social media performance?

Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

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