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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688

2022

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Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Journal of marketing analytics, 2022-06, Vol.10 (2), p.106-113

2022

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The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95

2020

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In pursuit of an effective B2B digital marketing strategy in an emerging market

Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1085-1108

2019

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International business in the digital age: Global strategies in a world of national institutions

Journal of international business studies, 2023-06, Vol.54 (4), p.577-598

2023

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Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits

Journal of the Academy of Marketing Science, 2024-04

2024

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What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

Journal of the Academy of Marketing Science, 2023, Vol.51 (1), p.198-221

2023

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New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments

Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.977-985

2019

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Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

Journal of management and governance, 2021-12, Vol.25 (4), p.1145-1177

2021

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A theory of multiformat communication: mechanisms, dynamics, and strategies

Journal of the Academy of Marketing Science, 2021-05, Vol.49 (3), p.441-461

2021

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Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Marketing letters, 2020-09, Vol.31 (2/3), p.279-298

2020

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Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.723-742

2021

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Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways

Journal of business ethics, 2022-07, Vol.178 (4), p.1043-1061

2022

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How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

The Journal of technology transfer, 2024-02, Vol.49 (1), p.69-103

2024

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Consumer decisions with artificially intelligent voice assistants

Marketing letters, 2020-12, Vol.31 (4), p.335-347

2020

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A model of online shopping cart abandonment: evidence from e-tail clickstream data

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.961-980

2022

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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations

Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.570-597

2023

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Exclusivity strategies for digital products across digital and physical markets

Journal of the Academy of Marketing Science, 2023-03, Vol.51 (2), p.245-265

2023

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Let’s play! Gamification as a marketing tool to deliver a digital luxury experience

Electronic commerce research, 2023-12, Vol.23 (4), p.2135-2152

2023

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Using virtual reality to increase charitable donations

Marketing letters, 2022, Vol.33 (1), p.75-87

2022

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Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries

Journal of the knowledge economy, 2024-03

2024

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An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards

Journal of the Academy of Marketing Science, 2018-03, Vol.46 (2), p.173-189

2018

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Trends and patterns in digital marketing research: bibliometric analysis

Journal of marketing analytics, 2022-06, Vol.10 (2), p.158-172

2022

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Personalized subject lines in email marketing

Marketing letters, 2023-12, Vol.34 (4), p.727-733

2023

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Performance analysis of social media platforms: evidence of digital marketing

Journal of marketing analytics, 2024-09, Vol.12 (3), p.599-610

2024

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The value relevance of digital marketing capabilities to firm performance

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

The future of social media in marketing

In pursuit of an effective B2B digital marketing strategy in an emerging market

International business in the digital age: Global strategies in a world of national institutions

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments

Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

A theory of multiformat communication: mechanisms, dynamics, and strategies

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions

Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

Consumer decisions with artificially intelligent voice assistants

A model of online shopping cart abandonment: evidence from e-tail clickstream data

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations

Exclusivity strategies for digital products across digital and physical markets

Let’s play! Gamification as a marketing tool to deliver a digital luxury experience

Using virtual reality to increase charitable donations

Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries

An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards

Trends and patterns in digital marketing research: bibliometric analysis

Personalized subject lines in email marketing

Performance analysis of social media platforms: evidence of digital marketing

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