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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Virtual reality : the journal of the Virtual Reality Society, 2017-11, Vol.21 (4), p.177-191

2017

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Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Journal of business ethics, 2009-08, Vol.88 (1), p.103-113

2009

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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations

Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.570-597

2023

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Triangulating the moderate impact of performance expectancy, effort expectancy, and social influence in social media marketing: A study of business performance in Sri Lanka's cashew industry

Quality & quantity, 2024-10, Vol.58 (5), p.4407-4431

2024

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The role of brand communications on front line service employee beliefs, behaviors, and performance

Journal of the Academy of Marketing Science, 2014-11, Vol.42 (6), p.642-657

2014

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Understanding parents’ view on US higher education marketing communication

Educational research for policy and practice, 2019-10, Vol.18 (3), p.279-299

Lee, YoungAh

2019

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role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

The Journal of technology transfer, 2013-12, Vol.38 (6), p.850-872

2013

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A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Journal of consumer policy, 2016-06, Vol.39 (2), p.119-140

2016

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Can a print publication be equally effective online? Testing the effect of medium type on marketing communications

Marketing letters, 2013-03, Vol.24 (1), p.85-95

Magee, Robert G.

2013

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Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Journal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.357-366

Schatzel, K.

2006

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Effective Persuasion of International Business Sales Letters: An Emic-etic Perspective

Management international review, 2013-06, Vol.53 (3), p.391-418

2013

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Keeping both the baby and the bathwater: scoping a new model of political marketing communication

International review on public and nonprofit marketing, 2009-10, Vol.6 (2), p.119-135

Lloyd, Jenny

2009

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Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program

Service business, 2007-12, Vol.1 (4), p.275-293

2007

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Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective

Marketing letters, 2005-01, Vol.16 (1), p.19-35

2005

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Analyzing the Memory Impact of Advertising Fragments

Marketing letters, 1997-10, Vol.8 (4), p.407-417

1997

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The effectiveness of internet based marketing communication in estonia

International advances in economic research, 2002-02, Vol.8 (1), p.81-81

2002

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A theory of multiformat communication: mechanisms, dynamics, and strategies

Journal of the Academy of Marketing Science, 2021-05, Vol.49 (3), p.441-461

2021

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A Review on Terahertz Communications Research

Journal of infrared, millimeter and terahertz waves, 2011-02, Vol.32 (2), p.143-171

2011

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Instrumental and/or Deliberative? A Typology of CSR Communication Tools

Journal of business ethics, 2015-10, Vol.131 (2), p.401-414

2015

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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.375-394

2015

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Online influencer marketing

Institutions and axioms: an extension and update of service-dominant logic

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations

Triangulating the moderate impact of performance expectancy, effort expectancy, and social influence in social media marketing: A study of business performance in Sri Lanka's cashew industry

The role of brand communications on front line service employee beliefs, behaviors, and performance

Understanding parents’ view on US higher education marketing communication

role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Can a print publication be equally effective online? Testing the effect of medium type on marketing communications

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Effective Persuasion of International Business Sales Letters: An Emic-etic Perspective

Keeping both the baby and the bathwater: scoping a new model of political marketing communication

Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program

Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective

Analyzing the Memory Impact of Advertising Fragments

The effectiveness of internet based marketing communication in estonia

A theory of multiformat communication: mechanisms, dynamics, and strategies

A Review on Terahertz Communications Research

Instrumental and/or Deliberative? A Typology of CSR Communication Tools

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

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