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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Journal of marketing research, 2012-12, Vol.49 (6), p.910-927

2012

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Choice of Cause in Cause-Related Marketing

Journal of marketing, 2012-07, Vol.76 (4), p.126-139

2012

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Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Journal of marketing, 2011-07, Vol.75 (4), p.166-182

Sheth, Jagdish N.

2011

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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Journal of marketing, 2011-11, Vol.75 (6), p.5-23

2011

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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

Journal of marketing, 2010-01, Vol.74 (1), p.65-79

2010

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of marketing, 2012-09, Vol.76 (5), p.18-32

2012

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Ethnographic Stories for Market Learning

Journal of marketing, 2013-07, Vol.77 (4), p.1-16

2013

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CHOICE, CHANCE, AND UNINTENDED CONSEQUENCES IN STRATEGIC CHANGE: A PROCESS UNDERSTANDING OF THE RISE AND FALL OF NORTHCO AUTOMOTIVE

Academy of Management journal, 2013-02, Vol.56 (1), p.208-230

2013

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Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of marketing, 2006-10, Vol.70 (4), p.1-18

2006

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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759

2006

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What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO

Journal of marketing, 2016-05, Vol.80 (3), p.79-95

2016

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Demonstrating the Value of Marketing

Journal of marketing, 2016-11, Vol.80 (6), p.173-190

2016

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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Journal of marketing, 2005-07, Vol.69 (3), p.35-48

2005

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Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies

Journal of marketing, 2003-04, Vol.67 (2), p.76-88

2003

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Organizational Ambidexterity in Action: How Managers Explore and Exploit

California management review, 2011-08, Vol.53 (4), p.5-22

2011

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The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Journal of marketing, 2004-10, Vol.68 (4), p.16-32

2004

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Ecosystem Advantage: How to Successfully Harness the Power of Partners

California management review, 2012-10, Vol.55 (1), p.24-46

2012

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Crowdsourcing-Based Business Models: How to Create and Capture Value

California management review, 2015-08, Vol.57 (4), p.63-84

Kohler, Thomas

2015

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The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?

Journal of marketing, 2007-07, Vol.71 (3), p.124-142

2007

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PAYING FOR PRIVACY AND THE PERSONAL DATA ECONOMY

Columbia law review, 2017-10, Vol.117 (6), p.1369-1459

Elvy, Stacy-Ann

2017

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Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Journal of marketing, 2009-11, Vol.73 (6), p.214-226

2009

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Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption

Journal of marketing, 2005-07, Vol.69 (3), p.80-94

2005

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Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues

California management review, 2012-07, Vol.54 (4), p.44-68

2012

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IT'S NOT EASY BEING GREEN: THE ROLE OF SELF-EVALUATIONS IN EXPLAINING SUPPORT OF ENVIRONMENTAL ISSUES

Academy of Management journal, 2014-02, Vol.57 (1), p.7-37

2014

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Reinventing Marketing to Manage the Environmental Imperative

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Choice of Cause in Cause-Related Marketing

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Ethnographic Stories for Market Learning

CHOICE, CHANCE, AND UNINTENDED CONSEQUENCES IN STRATEGIC CHANGE: A PROCESS UNDERSTANDING OF THE RISE AND FALL OF NORTHCO AUTOMOTIVE

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Brands and Branding: Research Findings and Future Priorities

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO

Demonstrating the Value of Marketing

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies

Organizational Ambidexterity in Action: How Managers Explore and Exploit

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Ecosystem Advantage: How to Successfully Harness the Power of Partners

Crowdsourcing-Based Business Models: How to Create and Capture Value

The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?

PAYING FOR PRIVACY AND THE PERSONAL DATA ECONOMY

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption

Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues

IT'S NOT EASY BEING GREEN: THE ROLE OF SELF-EVALUATIONS IN EXPLAINING SUPPORT OF ENVIRONMENTAL ISSUES

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