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Cambios causados por la pandemia por COVID-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica

Innovar : revista de ciencias administrativas y sociales, 2022-09, Vol.32 (86), p.75-88

2022

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Influencia del comercio electrónico en el desempeño financiero de las pymes en Manizales, Colombia

Innovar : revista de ciencias administrativas y sociales, 2022-01, Vol.32 (84), p.75-96

2022

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of marketing, 2016-01, Vol.80 (1), p.7-25

2016

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Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Journal of marketing, 2021-05, Vol.85 (3), p.10-27

2021

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Closing the Marketing Capabilities Gap

Journal of marketing, 2011-07, Vol.75 (4), p.183-195

Day, George S.

2011

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Happiness Begets Money: Emotion and Engagement in Live Streaming

Journal of marketing research, 2021-06, Vol.58 (3), p.417-438

2021

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International business in the digital age: Global strategies in a world of national institutions

Journal of international business studies, 2023-06, Vol.54 (4), p.577-598

2023

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What Holds Attention? Linguistic Drivers of Engagement

Journal of marketing, 2023-09, Vol.87 (5), p.793-809

2023

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International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

Journal of International Marketing, 2018-03, Vol.26 (1), p.30-60

2018

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Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Journal of marketing, 2014-01, Vol.78 (1), p.20-40

2014

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Skippable Ads: Interactive Advertising on Digital Media Platforms

Marketing science (Providence, R.I.), 2022-05, Vol.41 (3), p.528-547

2022

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Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

Journal of public policy & marketing, 2019-10, Vol.38 (4), p.469-483

2019

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Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

Journal of marketing, 2022-09, Vol.86 (5), p.135-152

2022

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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Journal of marketing research, 2019-04, Vol.56 (2), p.197-210

2019

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The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions

Journal of marketing research, 2024-05

2024

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Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Journal of marketing research, 2023-04, Vol.60 (2), p.299-328

2023

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Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Journal of marketing, 2024-03, Vol.88 (2), p.141-162

2024

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Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment

MIS quarterly, 2022-09, Vol.45 (3), p.1453-1482

2022

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Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Marketing letters, 2020-09, Vol.31 (2/3), p.279-298

2020

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Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

Marketing science (Providence, R.I.), 2023-07, Vol.42 (4), p.704-728

2023

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The Consumption of Advertising in the Digital Age: Attention and Ad Content

Management science, 2024-04, Vol.70 (4), p.2086-2106

2024

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The Effect of Individual Online Reviews on Purchase Likelihood

Marketing science (Providence, R.I.), 2021-07, Vol.40 (4), p.708-730

2021

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Characterising JUUL-related posts on Instagram

Tobacco control, 2020-11, p.tobaccocontrol-2018-054824

2020

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Pacing Equilibrium in First Price Auction Markets

Management science, 2022-12, Vol.68 (12), p.8515-8535

2022

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Cambios causados por la pandemia por COVID-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica

Influencia del comercio electrónico en el desempeño financiero de las pymes en Manizales, Colombia

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Closing the Marketing Capabilities Gap

Happiness Begets Money: Emotion and Engagement in Live Streaming

International business in the digital age: Global strategies in a world of national institutions

What Holds Attention? Linguistic Drivers of Engagement

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Skippable Ads: Interactive Advertising on Digital Media Platforms

Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

The Consumption of Advertising in the Digital Age: Attention and Ad Content

The Effect of Individual Online Reviews on Purchase Likelihood

Characterising JUUL-related posts on Instagram

Pacing Equilibrium in First Price Auction Markets

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