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Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach

IEEE transactions on engineering management, 2024-01, Vol.71, p.1-19

2024

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Innovative Cryptocurrency Trade Websites' Marketing Strategy Refinement, via Digital Behavior

IEEE access, 2022, Vol.10, p.63163-63176

2022

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The Impact of COVID-19 on Consumers: Preparing for Digital Sales

IEEE engineering management review, 2020-09, Vol.48 (3), p.212-218

Kim, Rae Yule

2020

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COVID-19 and SMEs Digital Transformation

IEEE transactions on engineering management, 2023-08, Vol.70 (8), p.2864-2873

2023

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Customer Loyalty Management in the Context of Digital Transformation of Business

2021 International Conference on Quality Management, Transport and Information Security, Information Technologies (IT&QM&IS), 2021, p.907-910

2021

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Business Incubators and Entrepreneurial Training: Leveraging Technological Innovations and Digital Marketing

IEEE transactions on engineering management, 2024-01, Vol.71, p.13586-13597

Almansour, Mohammed

2024

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Smart Digital Marketing of Indonesia Conventional and Sharia Banks in Social Media: 7P Marketing Mix Perceptions of Twitter User

2023 10th International Conference on ICT for Smart Society (ICISS), 2023, p.1-8

2023

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Analysis of Green Marketing for Sustainability: Evidence from select Social Enterprises in the Philippines

2023 8th International Conference on Business and Industrial Research (ICBIR), 2023, p.442-446

2023

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An Analytical Study of Digital Marketing and Use of Emerging Tools

2021 5th International Conference on Information Systems and Computer Networks (ISCON), 2021, p.1-4

Agrawal, Navin Kumar

2021

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Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing

IEEE access, 2019, Vol.7, p.85705-85718

2019

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A Customer Churn Prediction Model in Telecom Industry Using Boosting

IEEE transactions on industrial informatics, 2014-05, Vol.10 (2), p.1659-1665

2014

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Demographics, Inc., Computerized Direct Mail, and the Rise of the Digital Attention Economy

IEEE annals of the history of computing, 2023-04, Vol.45 (2), p.15-28

Frana, Philip L.

2023

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A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing

2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021, p.1-7

2021

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The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities

2023 International Conference on Computer Communication and Informatics (ICCCI), 2023, p.1-4

2023

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Digital Marketing Technology Based on Electricity User Portrait and K-means Clustering Algorithm

2022 IEEE Conference on Telecommunications, Optics and Computer Science (TOCS), 2022, p.800-806

2022

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Conversion Prediction from Clickstream: Modeling Market Prediction and Customer Predictability

IEEE transactions on knowledge and data engineering, 2020-02, Vol.32 (2), p.246-259

2020

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Navigating the Marketing Technology Landscape

IEEE engineering management review, 2022-03, Vol.50 (1), p.20-23

Worthington, Shari L. S.

2022

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Implementation of Design Thinking in Marketing Strategy Development at Fajar Motor's Small and Medium Enterprises

2023 International Conference On Cyber Management And Engineering (CyMaEn), 2023, p.358-363

2023

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A Conceptual Analysis on the Impact of Machine Learning Towards on Digital Marketing Transformation

2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 2022, p.2274-2278

2022

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Digital Marketing & Marketing Decisions after Two Years of Covid-19. The Case of Latin America's 50 Best Restaurants 2020 & 2021

2022 8th International Conference on Information Management (ICIM), 2022, p.235-240

2022

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Improving Shopping Mall Revenue by Real-Time Customized Digital Coupon Issuance

IEEE access, 2023, Vol.11, p.7924-7932

2023

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Classification of Digital Marketing Targeted Data Using Machine Learning Techniques

2021 IEEE International Conference on Technology, Research, and Innovation for Betterment of Society (TRIBES), 2021, p.1-6

2021

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Digital Marketing and the Impact of Social Media on Achieving Positive Expectations

2024 2nd International Conference on Cyber Resilience (ICCR), 2024, p.1-5

2024

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Visual Attributes of Thumbnails in Predicting YouTube Brand Channel Views in the Marketing Digitalization Era

IEEE transactions on computational social systems, 2024, p.1-9

2024

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Blockchain and 6G: Pioneering New Dimensions in Metaverse Marketing

IEEE access, 2024, Vol.12, p.108263-108274

2024

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Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach

Innovative Cryptocurrency Trade Websites' Marketing Strategy Refinement, via Digital Behavior

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

COVID-19 and SMEs Digital Transformation

Customer Loyalty Management in the Context of Digital Transformation of Business

Business Incubators and Entrepreneurial Training: Leveraging Technological Innovations and Digital Marketing

Smart Digital Marketing of Indonesia Conventional and Sharia Banks in Social Media: 7P Marketing Mix Perceptions of Twitter User

Analysis of Green Marketing for Sustainability: Evidence from select Social Enterprises in the Philippines

An Analytical Study of Digital Marketing and Use of Emerging Tools

Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing

A Customer Churn Prediction Model in Telecom Industry Using Boosting

Demographics, Inc., Computerized Direct Mail, and the Rise of the Digital Attention Economy

A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing

The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities

Digital Marketing Technology Based on Electricity User Portrait and K-means Clustering Algorithm

Conversion Prediction from Clickstream: Modeling Market Prediction and Customer Predictability

Navigating the Marketing Technology Landscape

Implementation of Design Thinking in Marketing Strategy Development at Fajar Motor's Small and Medium Enterprises

A Conceptual Analysis on the Impact of Machine Learning Towards on Digital Marketing Transformation

Digital Marketing & Marketing Decisions after Two Years of Covid-19. The Case of Latin America's 50 Best Restaurants 2020 & 2021

Improving Shopping Mall Revenue by Real-Time Customized Digital Coupon Issuance

Classification of Digital Marketing Targeted Data Using Machine Learning Techniques

Digital Marketing and the Impact of Social Media on Achieving Positive Expectations

Visual Attributes of Thumbnails in Predicting YouTube Brand Channel Views in the Marketing Digitalization Era

Blockchain and 6G: Pioneering New Dimensions in Metaverse Marketing

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