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Factors affecting citizens’ intention to use e-government services: assessing the mediating effect of perceived usefulness and ease of use

Transforming government, 2024-10, Vol.18 (3), p.384-399

2024

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Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education

International marketing review, 2024-10, Vol.41 (5), p.1044-1073

2024

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Guest editorial: International marketing perspectives on digital platforms and their ecosystems

International marketing review, 2024-10, Vol.41 (5), p.849-855

2024

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Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

International marketing review, 2024-10, Vol.41 (5), p.1102-1117

2024

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Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism

Industrial management + data systems, 2024-10, Vol.124 (10), p.2847-2869

2024

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Small firm internationalization using digital platforms: an assessment and future research directions

International marketing review, 2024-10, Vol.41 (5), p.981-1015

2024

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Platform success in the international marketplace: reconfiguring digital resources for marketing agility

International marketing review, 2024-10, Vol.41 (5), p.856-871

2024

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Social media as a living laboratory for researchers: the relationship between linguistics and online user responses

Internet research, 2024-09, Vol.34 (5), p.1744-1774

2024

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Conceptualizing ephemerality in online marketing communication for consumers and firms

European journal of marketing, 2024-09, Vol.58 (6), p.1437-1462

Wakefield, Lane

2024

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Waving the flames of fan engagement: strategies for coping with the digital transformation in sports organizations

Journal of Strategy and Management, 2024-09, Vol.17 (3), p.427-443

2024

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Digital resilience and firm internationalization: a study of Chinese listed companies

Journal of enterprise information management, 2024-09, Vol.37 (5), p.1479-1498

2024

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Viewpoint: Digital resilience, new business models and international entrepreneurship in the era of knowledge-economy

Journal of enterprise information management, 2024-09, Vol.37 (5), p.1401-1417

2024

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Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services

European journal of marketing, 2024-09, Vol.58 (13), p.107-129

Varadarajan, Rajan

2024

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Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments

European journal of marketing, 2024-09, Vol.58 (13), p.159-183

2024

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Spillover effects of online comments on high-involvement product sales: evidence from the Chinese automobile industry

Industrial management + data systems, 2024-08, Vol.124 (9), p.2791-2814

2024

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Influences of persona self on luxury brand attachment in the Metaverse context

Asia Pacific journal of marketing and logistics, 2024-08, Vol.36 (9), p.2068-2081

2024

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Social media marketing activities and luxury fashion brands in the post-pandemic world

Asia Pacific journal of marketing and logistics, 2024-08, Vol.36 (9), p.2104-2120

2024

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The promotion of Spanish travel agencies from the 20th century to the present

Journal of historical research in marketing, 2024-08, Vol.16 (3), p.283-302

Araque-Hontangas, Natividad

2024

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Influencer storefronts: impact of social media advertising disclosures on purchases

Journal of systems and information technology, 2024-08, Vol.26 (3), p.418-446

Al-Hasan, Abrar

2024

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Does the pandemic affect the lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation

British food journal (1966), 2024-08, Vol.126 (9), p.3397-3422

2024

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Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model

Aslib journal of information management, 2024-08, Vol.76 (5), p.778-799

2024

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Art galleries usage of artificial intelligence

International journal of sociology and social policy, 2024-08, Vol.44 (9/10), p.826-839

Ratten, Vanessa

2024

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Food marketing to young adults: platforms and persuasive power in Canada

Young consumers, 2024-08, Vol.25 (5), p.592-606

2024

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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Young consumers, 2024-08, Vol.25 (5), p.607-624

2024

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What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?

International journal of bank marketing, 2024-08, Vol.42 (6), p.1313-1347

2024

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Factors affecting citizens’ intention to use e-government services: assessing the mediating effect of perceived usefulness and ease of use

Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism

Small firm internationalization using digital platforms: an assessment and future research directions

Platform success in the international marketplace: reconfiguring digital resources for marketing agility

Social media as a living laboratory for researchers: the relationship between linguistics and online user responses

Conceptualizing ephemerality in online marketing communication for consumers and firms

Waving the flames of fan engagement: strategies for coping with the digital transformation in sports organizations

Digital resilience and firm internationalization: a study of Chinese listed companies

Viewpoint: Digital resilience, new business models and international entrepreneurship in the era of knowledge-economy

Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services

Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments

Spillover effects of online comments on high-involvement product sales: evidence from the Chinese automobile industry

Influences of persona self on luxury brand attachment in the Metaverse context

Social media marketing activities and luxury fashion brands in the post-pandemic world

The promotion of Spanish travel agencies from the 20th century to the present

Influencer storefronts: impact of social media advertising disclosures on purchases

Does the pandemic affect the lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation

Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model

Art galleries usage of artificial intelligence

Food marketing to young adults: platforms and persuasive power in Canada

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?

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