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Communicating the Value of Digital Transformation Within Manufacturing Firms
Smart Services Summit, 2023, p.13-21
2023
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E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form
The Routledge Companion to Advertising and Promotional Culture, 2023, p.347-359
2, 2023
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Efficient Feedback and Partial Credit Grading for Proof Blocks Problems
Artificial Intelligence in Education, p.502-514
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Section III Advertising Audiences
The Routledge Companion to Advertising and Promotional Culture, 2023
2023
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From Cause Marketing to Activist Branding: There's No Sitting Out in the Age of Covid, #BLM, and Assaults on Democracy
The Routledge Companion to Advertising and Promotional Culture, 2023, p.211-223
2, 2023
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Model Consumers: Numerical and Normative Constructions of Hispanic Consumers
The Routledge Companion to Advertising and Promotional Culture, 2023, p.126-134
2, 2023
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The Relationship Between US Advertising and Popular Culture: Four Historical Threads
The Routledge Companion to Advertising and Promotional Culture, 2023, p.35-47
2, 2023
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Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic
The Routledge Companion to Advertising and Promotional Culture, 2023, p.248-260
2, 2023
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Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience
The Routledge Companion to Advertising and Promotional Culture, 2023, p.48-60
2, 2023
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Hierarchical Graph Neural Network with Cross-Attention for Cross-Device User Matching
Big Data Analytics and Knowledge Discovery, p.303-315
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Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation
The Routledge Companion to Advertising and Promotional Culture, 2023, p.149-161
2, 2023
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Regional Trends in Global Advertising
The Routledge Companion to Advertising and Promotional Culture, 2023, p.88-100
2, 2023
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Section I Historical Perspectives on Advertising and Promotion
The Routledge Companion to Advertising and Promotional Culture, 2023
2023
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Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities
The Routledge Companion to Advertising and Promotional Culture, 2023, p.187-196
2, 2023
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Section VI Promotion and Politics
The Routledge Companion to Advertising and Promotional Culture, 2023
2023
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Section IV Advertising Identities
The Routledge Companion to Advertising and Promotional Culture, 2023
2023
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Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding
The Routledge Companion to Advertising and Promotional Culture, 2023, p.197-207
2, 2023
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Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries
The Routledge Companion to Advertising and Promotional Culture, 2023, p.74-87
2, 2023
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Handbook of Mind/Body Integration in Child and Adolescent Development
1, 2023
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"The Show Must Go On": Thematic Representations of Hyper-commercialism and Spending as a Public Service Amid COVID-19-Related Advertisements
The Routledge Companion to Advertising and Promotional Culture, 2023, p.234-247
2, 2023
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Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and "Teen Food"
The Routledge Companion to Advertising and Promotional Culture, 2023, p.135-146
2, 2023
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Introduction
The Routledge Companion to Advertising and Promotional Culture, 2023, p.1-8
2, 2023
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Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster
The Routledge Companion to Advertising and Promotional Culture, 2023, p.261-273
2, 2023
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Popular Music, Promotional Culture, and Public Policy
The Routledge Companion to Advertising and Promotional Culture, 2023, p.335-346
2, 2023
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How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis
The Routledge Companion to Advertising and Promotional Culture, 2023, p.101-112
2, 2023
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