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Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

The Journal of consumer research, 2006-06, Vol.33 (1), p.123-130

2006

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Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory

Journal of consumer psychology, 2006, Vol.16 (4), p.391-403

2006

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Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences

Marketing letters, 2023-09, Vol.34 (3), p.449-461

2023

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Asymmetric Association of Liking and Disliking Judgments: So What’s Not to Like?

The Journal of consumer research, 2004-03, Vol.30 (4), p.588-601

2004

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From Bye to Buy: Homophones as a Phonological Route to Priming

The Journal of consumer research, 2014-04, Vol.40 (6), p.1063-1077

2014

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Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

The Journal of consumer research, 1991-03, Vol.17 (4), p.454-462

1991

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The effect of disfluency on consumer perceptions of information security

Marketing letters, 2016-09, Vol.27 (3), p.525-535

2016

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Affective Influences on Evaluative Processing

The Journal of consumer research, 2012-02, Vol.38 (5), p.833-845

2012

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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

Journal of consumer psychology, 2002, Vol.12 (2), p.133-147

2002

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What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

The Journal of consumer research, 2019-08

2019

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Priming Price: Prior Knowledge and Context Effects

The Journal of consumer research, 1989-06, Vol.16 (1), p.67-75

Herr, Paul M.

1989

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Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments

The Journal of consumer research, 2003-12, Vol.30 (3), p.420-429

2003

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Curiosity Tempts Indulgence

The Journal of consumer research, 2019-04, Vol.45 (6), p.1194-1212

2019

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Choice Based on Goals

Marketing letters, 2005-12, Vol.16 (3/4), p.335-346

2005

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Impact of Dominance and Relatedness on Brand Extensions

Journal of consumer psychology, 1996, Vol.5 (2), p.135-159

1996

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Whither Fact, Artifact, and Attitude: Reflections on the Theory of Reasoned Action

Journal of consumer psychology, 1995, Vol.4 (4), p.371-380

Herr, Paul M.

1995

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Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude

Journal of nonprofit & public sector marketing, 2003-02, Vol.11 (1), p.59-76

2003

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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

Journal of consumer psychology, 2002, Vol.12 (2), p.133-147

2002

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On the Development and Strength of Category–Brand Associations in Memory: The Case of Mystery Ads

Journal of consumer psychology, 1992, Vol.1 (1), p.1-13

1992

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Brand Equity and Advertising: Advertising's Role in Building Strong Brands

Journal of Marketing Research, 1994-11, Vol.31 (4), p.580-582

Herr, Paul M.

1994

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On Avoiding the Fate of the League of Semi-Superheroes: Consumer Psychology and Heroic Research

Journal of consumer psychology, 2003, Vol.13 (4), p.362-365

Herr, Paul M.

2003

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Extension of Strong and Weak Brands: Some Perils of Being Direct

Advances in consumer research, 1995-01, Vol.22

Herr, Paul M

1995

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On the Development and Strength of Category-Brand Associations in Memory

Journal of consumer psychology, 1992-01, Vol.1 (1), p.1-13

1992

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"Order Effects in Consumer Judgment, Choice, and Memory: The Role of Initial Processing Goals"

Advances in consumer research, 1990-01, Vol.17, p.541

1990

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On the Effectiveness of Repeated Positive Expressions as an Advertising Strategy

Advances in consumer research, 1991-01, Vol.18, p.30

1991

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Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory

Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences

Asymmetric Association of Liking and Disliking Judgments: So What’s Not to Like?

From Bye to Buy: Homophones as a Phonological Route to Priming

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

The effect of disfluency on consumer perceptions of information security

Affective Influences on Evaluative Processing

An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Priming Price: Prior Knowledge and Context Effects

Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments

Curiosity Tempts Indulgence

Choice Based on Goals

Impact of Dominance and Relatedness on Brand Extensions

Whither Fact, Artifact, and Attitude: Reflections on the Theory of Reasoned Action

Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude

An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

On the Development and Strength of Category–Brand Associations in Memory: The Case of Mystery Ads

Brand Equity and Advertising: Advertising's Role in Building Strong Brands

On Avoiding the Fate of the League of Semi-Superheroes: Consumer Psychology and Heroic Research

Extension of Strong and Weak Brands: Some Perils of Being Direct

On the Development and Strength of Category-Brand Associations in Memory

"Order Effects in Consumer Judgment, Choice, and Memory: The Role of Initial Processing Goals"

On the Effectiveness of Repeated Positive Expressions as an Advertising Strategy

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