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Conflict prevention by Bayesian persuasion

Journal of public economic theory, 2021-08, Vol.23 (4), p.710-731

Hennigs, Raphaela

2021

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Value-based segmentation of luxury consumption behavior

Psychology & marketing, 2009-07, Vol.26 (7), p.625-651

2009

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The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

The journal of brand management, 2018-03, Vol.25 (2), p.101-118

2018

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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Psychology & marketing, 2012-12, Vol.29 (12), p.1018-1034

2012

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Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?

The journal of brand management, 2012-05, Vol.19 (7), p.544-566

2012

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Understanding the interactions among revenue categories using elasticity measures—Evidence from a longitudinal sample of non-profit sport clubs in Germany

Sport management review, 2012-08, Vol.15 (3), p.318-329

2012

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When pain is pleasure: Identifying consumer psychopaths

Psychology & marketing, 2018-04, Vol.35 (4), p.268-282

2018

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A motivation-based segmentation study of kitesurfers and windsurfers

Managing leisure, 2015-01, Vol.20 (2), p.117-134

2015

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Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Journal of marketing theory and practice, 2011-04, Vol.19 (2), p.205-220

2011

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The importance of brand heritage as a key performance driver in marketing management

The journal of brand management, 2011-12, Vol.19 (3), p.182-194

2011

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Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

The journal of brand management, 2013-09, Vol.20 (8), p.705-715

2013

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The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2016, 26(2), , pp.198-215

2016

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Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering

Journal of business-to-business marketing, 2013-04, Vol.20 (2), p.65-79

2013

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Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence

The journal of corporate citizenship, 2013-12, Vol.2013 (52), p.25-35

2013

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Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future

Corporate reputation review, 2013-09, Vol.16 (3), p.187-205

2013

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An international perspective on luxury brand and country of origin effect

The journal of brand management, 2009-03, Vol.16, n°5/6

2009

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Stay Tuned! Assessing the Effectiveness of Social Media Video Ads

Marketing Review St. Gallen, 2016, Vol.33 (3), p.10-21

2016

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Determinants of Consumers' Perceived Trust in IT-Ecosystems

Journal of theoretical and applied electronic commerce research, 2010-08, Vol.5 (2), p.137-154

2010

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Creating Multi-Sensory Experiences in Luxury Marketing

Marketing Review St. Gallen, 2013-12, Vol.30 (6), p.60-69

2013

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An international perspectiveon luxury brand and country-of-origin effect

The journal of brand management, 2009-03, Vol.16 (5-6), p.323-337

2009

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The Explicit and Implicit Impact of Sport Sponsorship

Marketing Review St. Gallen, 2013, Vol.30 (1), p.58-70

2013

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Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

Marketing Review St. Gallen, 2012-02, Vol.29 (1), p.30-35

2012

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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

Journal of customer behaviour, 2010-06, Vol.9 (2), p.175-199

2010

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Corporate Heritage Cockpit: Measuring and Managing Brand Heritage as Strategic Asset

Academy of Management Annual Meeting Proceedings, 2015, Vol.2015 (1), p.13609

2015

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Pazopanib for metastatic soft-tissue sarcoma (PALETTE): a randomised, double-blind, placebo-controlled phase 3 trial

Conflict prevention by Bayesian persuasion

Value-based segmentation of luxury consumption behavior

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?

Understanding the interactions among revenue categories using elasticity measures—Evidence from a longitudinal sample of non-profit sport clubs in Germany

When pain is pleasure: Identifying consumer psychopaths

A motivation-based segmentation study of kitesurfers and windsurfers

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

The importance of brand heritage as a key performance driver in marketing management

Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage

Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering

Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence

Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future

An international perspective on luxury brand and country of origin effect

Stay Tuned! Assessing the Effectiveness of Social Media Video Ads

Determinants of Consumers' Perceived Trust in IT-Ecosystems

Creating Multi-Sensory Experiences in Luxury Marketing

An international perspectiveon luxury brand and country-of-origin effect

The Explicit and Implicit Impact of Sport Sponsorship

Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

Corporate Heritage Cockpit: Measuring and Managing Brand Heritage as Strategic Asset

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