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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Journal of business research, 2011-12, Vol.64 (12), p.1281-1287

2011

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A signaling theory approach to relationship recovery

European journal of marketing, 2020-09, Vol.54 (9), p.2139-2170

2020

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How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

Journal of the American Academy of Child and Adolescent Psychiatry, 2014-12, Vol.53 (12), p.1271-1278.e1

2014

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I need my smartphone: A hierarchical model of personality and cell-phone addiction

Personality and individual differences, 2015-06, Vol.79, p.13-19

2015

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Survey-software implicit association tests: A methodological and empirical analysis

Behavior research methods, 2019-10, Vol.51 (5), p.2194-2208

2019

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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Journal of business research, 2019-05, Vol.98, p.126-141

2019

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Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Journal of consumer psychology, 2002, Vol.12 (2), p.107-118

2002

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Penny wise and pound foolish? How thinking style affects price cognition

Marketing letters, 2018-06, Vol.29 (2), p.261-273

2018

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Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Journal of business research, 2019-07, Vol.100, p.339-353

2019

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I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Journal of business ethics, 2013-01, Vol.112 (1), p.167-176

2013

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Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Journal of public policy & marketing, 2021-04, Vol.40 (2), p.143-164

2021

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Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

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Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

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Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

Journal of psychology and theology, 2016-03, Vol.44 (1), p.42-54

2016

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A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Journal of the Association for Consumer Research, 2023-01, Vol.8 (1), p.95-106

2023

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Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922

Journal of marketing management, 2014

2014

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Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Journal of consumer psychology, 2002, Vol.12 (2), p.107-118

2002

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Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract

Marketing at the Confluence Between Entertainment and Analytics, 2017, p.199-199

2017

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Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Marketing at the Confluence Between Entertainment and Analytics, 2017, p.735-744

2017

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Special issue: measurement validation in market research

Journal of business research, 2004-02, Vol.57 (2), p.95-224

2004

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Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Enlightened Marketing in Challenging Times, 2020, p.297-298

2020

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Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

Finding New Ways to Engage and Satisfy Global Customers, 2019, p.681-682

2019

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An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, 2015, p.351-351

2015

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Observations on some key psychometric properties of paper-and-pencil measures

Advances in business marketing and purchasing, 2002, Vol.11, p.115-138

2002

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THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Social Business, 2011-10, Vol.1 (3), p.263-280

2011

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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

A signaling theory approach to relationship recovery

How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

I need my smartphone: A hierarchical model of personality and cell-phone addiction

Survey-software implicit association tests: A methodological and empirical analysis

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Penny wise and pound foolish? How thinking style affects price cognition

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Brand Dilution: When Do New Brands Hurt Existing Brands?

Brand Dilution: When Do New Brands Hurt Existing Brands?

Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract

Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Special issue: measurement validation in market research

Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations

Observations on some key psychometric properties of paper-and-pencil measures

THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

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