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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688

2022

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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

European journal of innovation management, 2024-03, Vol.27 (3), p.775-799

2024

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian marketing journal, 2021-08, Vol.29 (3), p.199-203

2021

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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

International small business journal, 2021-06, Vol.39 (4), p.350-371

2021

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Business Innovation for the Post-Pandemic Era in Vietnam

1st ed. 2023., 2023

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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

1, 2018

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Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Cogent business & management, 2023-12, Vol.10 (2), p.1-18

2023

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Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

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Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Industrial marketing management, 2022-08, Vol.105, p.294-310

2022

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Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

Asia Pacific journal of marketing and logistics, 2024-02, Vol.36 (2), p.435-456

2024

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Successful Social Media and Ecommerce Strategies in the Wine Industry

1, 2015

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Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Journal of marketing analytics, 2022-06, Vol.10 (2), p.106-113

2022

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FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online), 2024-06, Vol.3 (56), p.490-505

2024

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Mapping Research In Digital Marketing : 2007 -2022 Period In Indonesia Context

Quality-Access to Success, 2023-08, Vol.24 (196)

2023

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Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

Industrial marketing management, 2024-04, Vol.118, p.12-26

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business systems research, 2023-12, Vol.14 (2), p.24-43

2023

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A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions

Journal of research in marketing and entrepreneurship, 2023-11, Vol.25 (3), p.393-409

2023

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Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Journal of organizational and end user computing, 2024-01, Vol.36 (1), p.1-28

2024

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Digital and social media marketing - growing market share for construction SMEs

Construction economics and building, 2021-03, Vol.21 (1), p.65-82

2021

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Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

1, 2020

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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Young consumers, 2024-08, Vol.25 (5), p.607-624

2024

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Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Quality-Access to Success, 2024-01, Vol.25 (198)

2024

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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340

2021

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The value relevance of digital marketing capabilities to firm performance

Promoting tourism business through digital marketing in the new normal era: a sustainable approach

The role of digital channels in industrial marketing communications

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Business Innovation for the Post-Pandemic Era in Vietnam

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Contemporary Issues in Digital Marketing

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

Successful Social Media and Ecommerce Strategies in the Wine Industry

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Mapping Research In Digital Marketing : 2007 -2022 Period In Indonesia Context

Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Digital Content Marketing and EWOM: A Mediational Serial Approach

A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions

Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Digital and social media marketing - growing market share for construction SMEs

Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

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