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Enhancing university brand image and reputation through customer value co-creation behaviour

Technological forecasting & social change, 2019-01, Vol.138, p.218-227

2019

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Brand Positioning Based on Brand Image–Country Image Fit

Marketing science (Providence, R.I.), 2019-05, Vol.38 (3), p.516-538

2019

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Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation

The journal of product & brand management, 2022-06, Vol.31 (5), p.798-807

2022

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The Relationships of Destination Image, Satisfaction, and Behavioral Intentions: An Integrated Model

Journal of travel & tourism marketing, 2010-12, Vol.27 (8), p.829-843

2010

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Chinese Outbound Tourists’ Destination Image of America: Part II

Journal of travel research, 2012-11, Vol.51 (6), p.687-703

2012

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Exploring the impact of social media platform image on hotel customers’ visit intention

International journal of contemporary hospitality management, 2022-10, Vol.34 (11), p.4206-4226

2022

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Dynamics of country image: evidence from Malaysia

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1675-1697

2020

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Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction

Journal of travel research, 2012-05, Vol.51 (3), p.342-356

2012

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Investigating the service brand: A customer value perspective

Journal of business research, 2009-03, Vol.62 (3), p.345-355

2009

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Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Journal of travel research, 2017-07, Vol.56 (6), p.776-792

2017

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The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions

International journal of contemporary hospitality management, 2012-01, Vol.24 (2), p.200-223

2012

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Validly Measuring Destination Image in Survey Studies

Journal of travel research, 2013-01, Vol.52 (1), p.3-14

2013

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Impacts of online images of a tourist destination on tourist travel decision

Tourism geographies, 2019-08, Vol.21 (4), p.635-664

2019

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Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Total quality management & business excellence, 2020-01, Vol.31 (1-2), p.194-209

2020

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Moderators of the self-congruity effect on consumer decision-making: A meta-analysis

Journal of business research, 2012-08, Vol.65 (8), p.1179-1188

2012

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Destination marketing during and following crises: combating negative images in Asia

Journal of travel & tourism marketing, 2017-07, Vol.34 (6), p.709-718

2017

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Comunicación y gestión de marca en distritos culturales y creativos: una metodología para la detección de problemáticas comunes a atajar mediante la gestión de la imagen de marca

Pensar la publicidad, 2021-01, Vol.15 (1), p.91-114

García Carrizo, Jennifer

2021

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Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Journal of international business studies, 2007-09, Vol.38 (5), p.726-745

2007

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Influence of perceived city brand image on emotional attachment to the city

Journal of place management and development, 2018-01, Vol.11 (1), p.60-77

2018

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The consistency of projected online destination images: comparing the official websites and Instagram accounts of main destinations in Southeast Asia

Journal of place management and development, 2023-04, Vol.16 (2), p.163-182

2023

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Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

SAGE open, 2020-07, Vol.10 (3), p.215824402095315

2020

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Country-of-operation and brand images: evidence from the Chinese hotel industry

International journal of contemporary hospitality management, 2017-01, Vol.29 (7), p.1814-1833

2017

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Optimal image mix cues and their impacts on consumers’ purchase intention

Journal of retailing and consumer services, 2020-05, Vol.54, p.102011, Article 102011

2020

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Analyzing destination branding and image from online sources: A web content mining approach

Journal of business research, 2015-09, Vol.68 (9), p.1836-1843

2015

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The company you keep: Brand image transfer in concurrent event sponsorship

Journal of business research, 2021-01, Vol.124, p.739-747

2021

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Enhancing university brand image and reputation through customer value co-creation behaviour

Brand Positioning Based on Brand Image–Country Image Fit

Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation

The Relationships of Destination Image, Satisfaction, and Behavioral Intentions: An Integrated Model

Chinese Outbound Tourists’ Destination Image of America: Part II

Exploring the impact of social media platform image on hotel customers’ visit intention

Dynamics of country image: evidence from Malaysia

Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction

Investigating the service brand: A customer value perspective

Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions

Validly Measuring Destination Image in Survey Studies

Impacts of online images of a tourist destination on tourist travel decision

Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Moderators of the self-congruity effect on consumer decision-making: A meta-analysis

Destination marketing during and following crises: combating negative images in Asia

Comunicación y gestión de marca en distritos culturales y creativos: una metodología para la detección de problemáticas comunes a atajar mediante la gestión de la imagen de marca

Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Influence of perceived city brand image on emotional attachment to the city

The consistency of projected online destination images: comparing the official websites and Instagram accounts of main destinations in Southeast Asia

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Country-of-operation and brand images: evidence from the Chinese hotel industry

Optimal image mix cues and their impacts on consumers’ purchase intention

Analyzing destination branding and image from online sources: A web content mining approach

The company you keep: Brand image transfer in concurrent event sponsorship

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