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Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

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Social identity perspective on brand loyalty

Journal of business research, 2012-05, Vol.65 (5), p.648-657

2012

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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215

2014

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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381

2023

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How Important Are Brands? A Cross-Category, Cross-Country Study

Journal of marketing research, 2010-10, Vol.47 (5), p.823-839

2010

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Co-creating value for luxury brands

Journal of business research, 2010-11, Vol.63 (11), p.1156-1163

2010

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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of marketing, 2010-11, Vol.74 (6), p.1-17

2010

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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609

2015

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Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Journal of business ethics, 2019-01, Vol.154 (2), p.441-459

2019

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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994

Kumar, Jitender

2021

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Brand engagement without brand ownership: a case of non-brand owner community members

The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230

2019

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Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

Journal of business ethics, 2017-09, Vol.144 (3), p.661-676

2017

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When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Journal of marketing, 2016-05, Vol.80 (3), p.25-41

2016

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What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95

2022

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The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934

Huang, Chao-Chin

2017

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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759

2006

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The effects of green brand equity on green word of mouth: the mediating roles of three green factors

The Journal of business & industrial marketing, 2022-01, Vol.37 (2), p.294-308

2022

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Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand

International journal of retail & distribution management, 2023-12, Vol.51 (12), p.1719-1736

2023

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Brand experience and brand loyalty: is it a matter of emotions?

Asia Pacific journal of marketing and logistics, 2021-03, Vol.33 (4), p.1033-1051

2021

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Emotional attachment: a bridge between brand reputation and brand advocacy

Asia-Pacific journal of business administration, 2024-01, Vol.16 (1), p.1-20

2024

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How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Journal of business ethics, 2018-04, Vol.148 (4), p.721-740

2018

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A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Journal of business ethics, 2017-02, Vol.140 (3), p.523-536

2017

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Brand communities’ relational outcomes, through brand love

The journal of product & brand management, 2019-03, Vol.28 (2), p.154-165

2019

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Consumer engagement in online brand communities: a solicitation of congruity theory

Internet research, 2018-01, Vol.28 (1), p.23-45

2018

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Online brand community engagement: Scale development and validation

Journal of business research, 2015-05, Vol.68 (5), p.978-985

2015

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Attachment–aversion (AA) model of customer–brand relationships

Social identity perspective on brand loyalty

Antecedents of Green Brand Equity: An Integrated Approach

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

How Important Are Brands? A Cross-Category, Cross-Country Study

Co-creating value for luxury brands

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

Brand engagement without brand ownership: a case of non-brand owner community members

Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

What Makes Restaurant Employees Become Brand Citizens?

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Brands and Branding: Research Findings and Future Priorities

The effects of green brand equity on green word of mouth: the mediating roles of three green factors

Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand

Brand experience and brand loyalty: is it a matter of emotions?

Emotional attachment: a bridge between brand reputation and brand advocacy

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Brand communities’ relational outcomes, through brand love

Consumer engagement in online brand communities: a solicitation of congruity theory

Online brand community engagement: Scale development and validation

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