UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 20.183

Sortiert nach

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381

2023

Link zum Volltext

Verfügbarkeit prüfen

Brand engagement and experience in online services

The Journal of services marketing, 2020-04, Vol.34 (2), p.163-175

2020

Link zum Volltext

Verfügbarkeit prüfen

What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95

2022

Link zum Volltext

Verfügbarkeit prüfen

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European journal of marketing, 2016-01, Vol.50 (9/10), p.1575-1601

2016

Link zum Volltext

Verfügbarkeit prüfen

Development of a scale to measure hotel brand experiences

International journal of contemporary hospitality management, 2017-01, Vol.29 (1), p.268-287

2017

Link zum Volltext

Verfügbarkeit prüfen

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

The journal of brand management, 2013-04, Vol.20 (5), p.404-423

2013

Link zum Volltext

Verfügbarkeit prüfen

The role of brand communications on front line service employee beliefs, behaviors, and performance

Journal of the Academy of Marketing Science, 2014-11, Vol.42 (6), p.642-657

2014

Link zum Volltext

Verfügbarkeit prüfen

The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand

Journal of service theory and practice, 2021-06, Vol.31 (4), p.607-637

2021

Link zum Volltext

Verfügbarkeit prüfen

Impact of brand familiarity on brands experience dimensions for financial services brands

International journal of bank marketing, 2017-01, Vol.35 (4), p.637-648

Bapat, Dhananjay

2017

Link zum Volltext

Verfügbarkeit prüfen

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.319-337

2018

Link zum Volltext

Verfügbarkeit prüfen

Customer brand engagement behavior in online brand communities

The Journal of services marketing, 2018-04, Vol.32 (3), p.286-299

Gong, Taeshik

2018

Link zum Volltext

Verfügbarkeit prüfen

Investigating the service brand: A customer value perspective

Journal of business research, 2009-03, Vol.62 (3), p.345-355

2009

Link zum Volltext

Verfügbarkeit prüfen

Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

The journal of product & brand management, 2022-02, Vol.31 (2), p.252-264

2022

Link zum Volltext

Verfügbarkeit prüfen

Effect of Constituent Elements of Brand Identity on Brand Image in Vietnamese Commercial Banks

International journal of business, 2022-06, Vol.27 (3), p.1-21

Tan, Trinh Le

2022

Link zum Volltext

Verfügbarkeit prüfen

Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust

The journal of product & brand management, 2024-04, Vol.33 (3), p.385-396

2024

Link zum Volltext

Verfügbarkeit prüfen

The effects of brand relationships on justice perceptions in service recovery

The Journal of consumer marketing, 2023-03, Vol.40 (3), p.315-327

2023

Link zum Volltext

Verfügbarkeit prüfen

The behavioral consequences of internal brand management among frontline employees

The journal of product & brand management, 2017-01, Vol.26 (3), p.251-261

2017

Link zum Volltext

Verfügbarkeit prüfen

Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options

Maritime economics & logistics, 2022-03, Vol.24 (1), p.9-40

2022

Link zum Volltext

Verfügbarkeit prüfen

Customer loyalty: a review and future directions with a special focus on the hospitality industry

International journal of contemporary hospitality management, 2015-04, Vol.27 (3), p.379-414

2015

Link zum Volltext

Verfügbarkeit prüfen

How customers cope with service failure? A study of brand reputation and customer satisfaction

Journal of business research, 2015-03, Vol.68 (3), p.665-674

2015

Link zum Volltext

Verfügbarkeit prüfen

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

The journal of product & brand management, 2022-08, Vol.31 (7), p.1033-1046

2022

Link zum Volltext

Verfügbarkeit prüfen

“When experience matters”: building and measuring hotel brand equity: The customers' perspective

International journal of contemporary hospitality management, 2010-07, Vol.22 (5), p.589-608

2010

Link zum Volltext

Verfügbarkeit prüfen

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (10), p.2412-2430

2023

Link zum Volltext

Verfügbarkeit prüfen

Antecedents and Consequences of Employer Branding

Journal of business ethics, 2016-06, Vol.136 (1), p.57-72

2016

Link zum Volltext

Verfügbarkeit prüfen

Human-like underdog brands: How brand personality affects selfservice technology adoption

Social behavior and personality, 2022-04, Vol.50 (4), p.1-13

2022

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 20.183

Suche als RSS-Feed

Aktive Filter

ThemaRetail Stores

ThemaCustomer Services

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(4.866)
Mit Volltextzugriff
(10.814)

Publikationsform

5 weitere anzeigen...

Weniger anzeigen...

Sprache

14 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Brand Loyalty
(15.933)
Marketing
(6.471)
Customer Satisfaction
(4.328)
Consumers
(3.820)
Studies
(2.904)
Social Sciences
(2.682)
Quality Of Service
(2.506)
Business & Economics
(2.434)
Employees
(2.177)
Management
(2.121)
Competitive Advantage
(1.785)
Competition
(1.783)
Customer Relationship Management
(1.723)
Business
(1.648)
Customer Relations
(1.533)
Market Strategy
(1.475)
Software
(1.463)
Internet
(1.423)
Social Networks
(1.406)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

Nexis Uni
(9.072)
EBSCOhost Business Source Ultimate
(6.462)
Ingenta
(3.516)
IngentaConnect Journals
(3.094)
Emerald Management 200
(2.591)
Single Journals
(1.741)
EZB Electronic Journals Library
(1.571)
ProQuest Dissertations & Theses A&I
(761)
Springer journals
(442)
SAGE Complete
(276)
Taylor & Francis:Master (3349 titles)
(217)
JSTOR
(205)
Taylor & Francis
(201)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(179)
Wiley Online Library Journals Frontfile Complete
(159)
Wiley Online Library
(117)
MEDLINE
(110)
Elsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)
(106)
Elsevier ScienceDirect Journals
(89)
Journals@Ovid
(87)

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

Marketing
(285)
The Journal Of Services Marketing
(263)
International Journal Of Contemporary Hospitality Management
(220)
Sustainability
(218)
International Journal Of Bank Marketing
(196)
Managing Service Quality
(193)
Marketing Week
(190)
Customer Relationship Management
(188)
Automotive News
(184)
Nation's Restaurant News
(164)

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Brand engagement and experience in online services

What Makes Restaurant Employees Become Brand Citizens?

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Development of a scale to measure hotel brand experiences

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

The role of brand communications on front line service employee beliefs, behaviors, and performance

The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand

Impact of brand familiarity on brands experience dimensions for financial services brands

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Customer brand engagement behavior in online brand communities

Investigating the service brand: A customer value perspective

Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Effect of Constituent Elements of Brand Identity on Brand Image in Vietnamese Commercial Banks

Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust

The effects of brand relationships on justice perceptions in service recovery

The behavioral consequences of internal brand management among frontline employees

Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options

Customer loyalty: a review and future directions with a special focus on the hospitality industry

How customers cope with service failure? A study of brand reputation and customer satisfaction

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

“When experience matters”: building and measuring hotel brand equity: The customers' perspective

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust

Antecedents and Consequences of Employer Branding

Human-like underdog brands: How brand personality affects selfservice technology adoption

Aktive Filter

Suchergebnisse filtern